EA and Steven Spielberg Team up to Develop Three Original Videogames

    LOS ANGELES, Oct. 14 /Xinhua-PRNewswire/ -- In a ground-breaking long term
 agreement, Electronic Arts Inc. (Nasdaq:   ERTS) today announced that Academy
 Award(R) winner Steven Spielberg will be collaborating with the game makers at
 EA's Los Angeles studio (EALA) to create three new original franchise
 properties.  Beginning this year, with offices located on site at EALA,
 Spielberg will work directly with EA's development teams to offer his
 signature style of storytelling to the concept, design, story and artistic
 visualization of the new games.  EA will own the intellectual properties and
 the game franchises will be developed, published and distributed worldwide by
 EA.  Financial terms of the agreement were not disclosed.
     "I have been playing EA games for years and have watched them master the
 interactive format," said Steven Spielberg.  "Having watched the game industry
 grow from a niche into a major creative force in entertainment, I have a great
 deal of respect for EA's understanding of the interactive format.  I'm looking
 forward to working closely with the team in Los Angeles."
     "There is no greater storyteller than Steven Spielberg," said EA Chairman
 and CEO Larry Probst.  "In addition to his gift for pleasing movie audiences,
 he has an innate understanding of games and how to immerse players into a
 fantastic world of action and characters."
     "It's incredibly exciting to be collaborating with Steven Spielberg,"
 noted Neil Young, VP and Studio Head at EALA.  "He shares our vision for the
 potential of the medium and has the passion and creativity to help us finally
 deliver on the promise that a game can not only engage and compel you with its
 interactivity, but can also move you emotionally."
     The mission at EALA is to be the definitive creative destination for game
 makers and game development in Southern California.  It is home to the award-
 winning Medal of Honor(TM), Command & Conquer(TM) and The Lord of the
 Rings(TM) franchises.  EALA drives innovation in technology, art and game
 design by employing a first-class studio of game-makers at its campus in Playa
 Vista, CA.  The studio is also home to EA's Worldwide Music and Music
 Marketing group and EA Mobile.
 
     About Electronic Arts
     Electronic Arts (EA), headquartered in Redwood City, California, is the
 world's leading interactive entertainment software company.  Founded in 1982,
 the company develops, publishes, and distributes interactive software
 worldwide for videogame systems, personal computers and the Internet.
 Electronic Arts markets its products under four brand names: EA SPORTS(TM),
 EA(TM), EA SPORTS BIG(TM) and POGO(TM).  In fiscal 2005, EA posted revenues of
 $3.1 billion and had 31 titles that sold more than one million copies.   EA's
 homepage and online game site is www.ea.com .  More information about EA's
 products and full text of press releases can be found on the Internet at
 http://info.ea.com .
     Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, Medal of Honor and
 Command & Conquer are trademarks or registered trademarks of Electronic Arts
 Inc. in the U. S. and/or other countries.  "The Lord of the Rings" and the
 names of the characters, items, events and places therein are trademarks or
 registered trademarks of The Saul Zaentz Company d/b/a/ Tolkien Enterprises
 ("SZC") under license.  All other trademarks are the property of their
 respective owners.
 
     Contact:
 
     Emma  Smith
     The Consultancy Limited
     Tel:   +852-9308-0099
     Email: esmith@consultancy-pr.com.hk
 
 

SOURCE Electronic Arts Inc.

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