Eastern Mountain Sports Announces Retail Expansion of 'Showcase Stores' Into Newark, DE and Nanuet, NY

Recently-Appointed Officers Propel The Company's Development Plan

Oct 19, 2006, 01:00 ET from Eastern Mountain Sports

    PETERBOROUGH, N.H., Oct. 19 /PRNewswire/ -- Eastern Mountain Sports
 announced today the grand opening of two new stores in Newark, DE and
 Nanuet, NY on November 4-5. The Newark, DE store totals 17,000 square feet
 and the Nanuet, NY store totals 14,000 square feet. Both stores are
 designed around a company-wide initiative to maintain its roots as an
 authentic, gear-focused outdoor outfitter. These new showcase stores are
 part of the Company's ongoing retail expansion strategy, which includes
 plans to open or relocate eight stores in 2007, three of which will be in
 the Mid-Atlantic area.
     The new showcase stores are tailored towards the outdoor athlete and
 encompass a strong community connection by offering local resources to plan
 outdoor outings, superior customer service through authentic and
 knowledgeable expertise from outdoor athlete guides and easy access to
 stores. Eastern Mountain Sports will host a rope-cutting ceremony to open
 each store, with Nanuet on November 2 at 9:30 am, and Newark on November 3
 at 9:30 am.
     "We are continuing to uphold our competitive retail brand profile and
 are currently considering up to 17 new store locations in the next three
 years," said Will Manzer, President and CEO of Eastern Mountain Sports.
 "Our new stores portray our customers' point of view of what an outdoor
 retailer should offer -- including the expertise of a local outfitter,
 cutting-edge products from leading outdoor brands and an authentic
 environment to hang out and feel comfortable with their friends."
     Each store offers several attributes to appeal to the outdoor athlete
 including superior customer service from knowledgeable store employees, a
 large format that houses all the apparel and gear the outdoor athlete
 desires, and conveniently accessible store locations. The stores utilize
 reclaimed machine-shop fixtures, recycled rubber floor mats, and exposed
 ceilings and floors to decrease material consumption. Also included in the
 layout is a bike, ski and snowboard tuning station, community lounge
 outfitted with couches and chairs, WiFi kiosks, resources to plan outings
 and an interactive Tech-Center stocked with global positioning systems,
 heart rate monitors and compasses.
     As a nationally recognized brand with high-performance, affordable
 gear, Eastern Mountain Sports maintains a sense of community within store
 markets through outreach efforts like regional guide service and education,
 local trail maintenance support and promotion of outdoor club initiatives.
      Store address and hours
      Center Pointe Shopping Plaza
      1297 New Churchmans Road
      Newark, DE 19713
      (302) 266-0144
      Monday - Saturday, 10:00 a.m. to 9:00 p.m.
      Sunday, 11:00 a.m. to 6:00 p.m.
      Rockland Plaza
      Route 59
      Nanuet, NY 10954
      (845) 623-5282
      Monday - Saturday, 9:00 a.m. to 9:00 p.m.
      Sunday, 10:00 a.m. to 6:00 p.m.
     Led by President and CEO Will Manzer, Eastern Mountain Sports continues
 to execute the Company's growth plan since its 2004 management-led
     "We have made great progress on our buyout plan, which has included
 heavy recruitment efforts through the past two years leading to the
 strongest management team the brand has ever possessed," stated Manzer.
 "We're actively repositioning our overall product assortment alongside our
 web and retail development platforms to better serve the outdoor athlete."
     Recent key executive hires include Robert K. Mayerson and Mike Corey.
 Mayerson joined as Executive Vice President, CFO and COO to help establish
 the Company's framework for strategic growth. He spent more than 10 years
 at Staples, Inc. and most recently was the Senior Vice President of Finance
 and Treasurer. Corey joined as Chief Development Officer to help build the
 retail portfolio and strategy. He was most recently Vice President,
 Franchise and Emerging Brand Development at Blockbuster, Inc.
     The Company also continues to focus on developing innovative outdoor
 products that fuse functionality with contemporary style and fashion. The
 Eastern Mountain Sports brand products continue to be offered alongside a
 selection of leading outdoor brands that are complementary to Eastern
 Mountain Sports' own product lines.
     Two propriety Easter Mountain Sports sub-brands include Techwick, the
 exclusive wicking moisture management apparel line, and SYNC, an advanced
 interchangeable layering system which includes three-season midlayers and
 technical winter outerwear shells.
     Eastern Mountain Sports' website, http://www.ems.com, is a key driver
 of business, in addition to the brick and mortar development. The site was
 recently overhauled to provide superior online shopping experience. The
 Company has doubled its website business in the last two years. Other key
 Eastern Mountain Sports initiatives include a fall college marketing push
 and targeted direct marketing efforts.
     About Eastern Mountain Sports
     Founded in 1967 by two New England rock climbers and based in
 Peterborough, NH, Eastern Mountain Sports is one of the nation's leading
 outfitters of serious outdoor equipment, clothing, footwear and accessories
 with 75 retail stores across 12 states.
     Eastern Mountain Sports designs and sells products for outdoor
 adventurers who participate in a variety of sports including as climbing,
 backpacking, mountain biking, kayaking, camping, hiking, trail running,
 skiing, snowboarding, snowshoeing and adventure racing. All Eastern
 Mountain Sports products are tested and endorsed by the Eastern Mountain
 Sports Adventure Schools across the country and in the company's backyard
 -- Mount Washington.
     To locate stores and Adventure School locations, or for product
 information, visit http://www.ems.com or call 1-888-INFO-EMS.

SOURCE Eastern Mountain Sports