PETERBOROUGH, N.H., Oct. 19 /PRNewswire/ -- Eastern Mountain Sports
announced today the grand opening of two new stores in Newark, DE and
Nanuet, NY on November 4-5. The Newark, DE store totals 17,000 square feet
and the Nanuet, NY store totals 14,000 square feet. Both stores are
designed around a company-wide initiative to maintain its roots as an
authentic, gear-focused outdoor outfitter. These new showcase stores are
part of the Company's ongoing retail expansion strategy, which includes
plans to open or relocate eight stores in 2007, three of which will be in
the Mid-Atlantic area.
The new showcase stores are tailored towards the outdoor athlete and
encompass a strong community connection by offering local resources to plan
outdoor outings, superior customer service through authentic and
knowledgeable expertise from outdoor athlete guides and easy access to
stores. Eastern Mountain Sports will host a rope-cutting ceremony to open
each store, with Nanuet on November 2 at 9:30 am, and Newark on November 3
at 9:30 am.
"We are continuing to uphold our competitive retail brand profile and
are currently considering up to 17 new store locations in the next three
years," said Will Manzer, President and CEO of Eastern Mountain Sports.
"Our new stores portray our customers' point of view of what an outdoor
retailer should offer -- including the expertise of a local outfitter,
cutting-edge products from leading outdoor brands and an authentic
environment to hang out and feel comfortable with their friends."
Each store offers several attributes to appeal to the outdoor athlete
including superior customer service from knowledgeable store employees, a
large format that houses all the apparel and gear the outdoor athlete
desires, and conveniently accessible store locations. The stores utilize
reclaimed machine-shop fixtures, recycled rubber floor mats, and exposed
ceilings and floors to decrease material consumption. Also included in the
layout is a bike, ski and snowboard tuning station, community lounge
outfitted with couches and chairs, WiFi kiosks, resources to plan outings
and an interactive Tech-Center stocked with global positioning systems,
heart rate monitors and compasses.
As a nationally recognized brand with high-performance, affordable
gear, Eastern Mountain Sports maintains a sense of community within store
markets through outreach efforts like regional guide service and education,
local trail maintenance support and promotion of outdoor club initiatives.
Store address and hours
Center Pointe Shopping Plaza
1297 New Churchmans Road
Newark, DE 19713
Monday - Saturday, 10:00 a.m. to 9:00 p.m.
Sunday, 11:00 a.m. to 6:00 p.m.
Nanuet, NY 10954
Monday - Saturday, 9:00 a.m. to 9:00 p.m.
Sunday, 10:00 a.m. to 6:00 p.m.
RETAIL EXPANSION: PART OF CONTINUED GROWTH PLAN
Led by President and CEO Will Manzer, Eastern Mountain Sports continues
to execute the Company's growth plan since its 2004 management-led
"We have made great progress on our buyout plan, which has included
heavy recruitment efforts through the past two years leading to the
strongest management team the brand has ever possessed," stated Manzer.
"We're actively repositioning our overall product assortment alongside our
web and retail development platforms to better serve the outdoor athlete."
Recent key executive hires include Robert K. Mayerson and Mike Corey.
Mayerson joined as Executive Vice President, CFO and COO to help establish
the Company's framework for strategic growth. He spent more than 10 years
at Staples, Inc. and most recently was the Senior Vice President of Finance
and Treasurer. Corey joined as Chief Development Officer to help build the
retail portfolio and strategy. He was most recently Vice President,
Franchise and Emerging Brand Development at Blockbuster, Inc.
The Company also continues to focus on developing innovative outdoor
products that fuse functionality with contemporary style and fashion. The
Eastern Mountain Sports brand products continue to be offered alongside a
selection of leading outdoor brands that are complementary to Eastern
Mountain Sports' own product lines.
Two propriety Easter Mountain Sports sub-brands include Techwick, the
exclusive wicking moisture management apparel line, and SYNC, an advanced
interchangeable layering system which includes three-season midlayers and
technical winter outerwear shells.
Eastern Mountain Sports' website, http://www.ems.com, is a key driver
of business, in addition to the brick and mortar development. The site was
recently overhauled to provide superior online shopping experience. The
Company has doubled its website business in the last two years. Other key
Eastern Mountain Sports initiatives include a fall college marketing push
and targeted direct marketing efforts.
About Eastern Mountain Sports
Founded in 1967 by two New England rock climbers and based in
Peterborough, NH, Eastern Mountain Sports is one of the nation's leading
outfitters of serious outdoor equipment, clothing, footwear and accessories
with 75 retail stores across 12 states.
Eastern Mountain Sports designs and sells products for outdoor
adventurers who participate in a variety of sports including as climbing,
backpacking, mountain biking, kayaking, camping, hiking, trail running,
skiing, snowboarding, snowshoeing and adventure racing. All Eastern
Mountain Sports products are tested and endorsed by the Eastern Mountain
Sports Adventure Schools across the country and in the company's backyard
-- Mount Washington.
To locate stores and Adventure School locations, or for product
information, visit http://www.ems.com or call 1-888-INFO-EMS.
SOURCE Eastern Mountain Sports