Eastern Mountain Sports Has Got You Covered: New Insulations and Old Favorites -- This Season It's All About Layers

Dec 05, 2000, 00:00 ET from Eastern Mountain Sports

    PETERBOROUGH, N.H., Dec. 5 /PRNewswire/ -- The choices for layering this
 season have just gotten easier. For everyone who loves the look and comfort of
 down but is wary of its tendency to hold moisture, a new option has arrived.
 If your favorite fleece works well, but you are looking for something easier
 to pack, new lightweight insulated pieces that are compressible can solve your
 problems.  By following a few simple guidelines, winter dressing from layering
 to laundering can be hassle-free.
     "Style, comfort, versatility, and performance-consumers are in the market
 for pieces that can be used together in varying conditions.  From outerwear
 that looks great in the city, to goods that perform double duty outdoors or
 while traveling, apparel that is able to fulfill these requirements is what's
 selling this season," states Harry McPherson, EMS Merchandising Director.  "We
 are finding that mixing various layers works well, offering the consumer a
 variety of dressing options.  These options have now broadened allowing the
 consumer to make better, more varied decisions."
     Since down can lose much of its insulating qualities when wet, pieces such
 as the new PrimaDown(TM) Jacket and Vest from EMS offer a unique alternative
 to the longtime dilemma.  A 50/50 blend of down and PrimaLoft(R)-The Down
 Alternative(TM), these garments offer the look and feel of down with the added
 bonus of PrimaLoft's water repellant qualities.
     Less bulky pieces such as the EMS PrimaLoft Vest and jacket are a solid
 option to traditional fleece.  An effective mid-layer, these pieces are less
 binding then a conventional fleece adding a smoother look and extra warmth to
 any ensemble.  In transitional weather, the jacket or vest will also keep you
 toasty when worn on its own.
     Easy care is also a great feature of synthetic insulations.  Toss a
 PrimaDown or PrimaLoft piece into the washing machine and tumble dry.  The
 apparel dries quickly and increases in loft and softness.
     Layering-Delicious on cakes, potentially hazardous with hair, is a MUST
 for winter dressing.  Considered an art by many, layering requires
 preparation, but remains one of the best strategies for dressing during the
 chilly winter months.  With a few basic pieces and a little know-how, dressing
 for inclement weather can be an effortless strategy for whatever weather comes
 your way.

SOURCE Eastern Mountain Sports