Eastern Mountain Sports Increases Boston Presence, Joins Prominent Businesses on Boylston
Newest Boston location first of ten new EMS stores to open this year
BOSTON, Oct. 11 /PRNewswire/ -- Eastern Mountain Sports, one of the nation's largest outdoor specialty retailers, opens its downtown Boston location this week at 855 Boylston Street. The opening marks a significant step in the company's effort to occupy more of New England's outdoor market. EMS Boylston, opening on October 11, will occupy 3,179 square feet at 855 Boylston Street directly across from the Prudential Center, a convenient location for metro-Boston's outdoor enthusiasts. The new Boylston store joins the existing EMS store on Commonwealth Avenue to continue serving Boston area outdoor specialty consumers. EMS was founded in 1967 in Wellesley, Massachusetts by two rock climbers dissatisfied with the selection of climbing and camping gear available from other retailers. What began over three decades ago as a single store for hard-to-find climbing and camping equipment has flourished to become one of the country's most notable specialty outdoor retailers, with over 90 stores and a thriving online presence. The EMS Climbing School, with headquarters in North Conway, NH, is the testing ground for EMS label product. EMS selected Boylston for its newest Boston location as the area surrounding the Prudential Center has seen a resurgence of upscale retailers and restaurants. "We have an established, strong relationship with Boston's outdoor consumers. They recognize EMS for our excellence in customer service and consistent product values. Knowing this, an additional Boston location was a logical next step in expanding our presence and better serving the local outdoor market," said Ed Howell, president and chief executive officer. Nearby anchor stores include the recently opened Anthropologie and Crate & Barrel, with a Trader Joe's specialty food store slated to open this spring. A Grand Opening celebration on October 20th marks the first of ten new EMS stores to open throughout the Northeast over the next six months, including three more local stores in Acton, Canton, and Cambridgeside. Kites and river bags will be offered to customers attending the opening, as well as opportunities to partake in a camp cooking demo and other outdoor-related activities. Attendees will have a chance to preview the store's selection of gear and clothing for climbing, camping, hiking, kayaking, snowshoeing and wintersports. Extensive collections of EMS brand products as well as top brands of the outdoor industry will be available for purchase, and select gear will be available for rent. EMS is known for its excellent customer service and retails the best outdoor industry brands, including The North Face, Patagonia, Marmot, Merrell, Columbia, and Eagle Creek. Eastern Mountain Sports is one of the nation's leading specialty retailers of outdoor clothing and equipment, currently operating over 90 stores throughout the Northeast, Midwest, and Colorado. To locate an EMS store, call 1-888-INFO-EMS or log on to www.emsonline.com. CONTACT: Alycia Cavadi 617/470.4188 firstname.lastname@example.org MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X54731824
SOURCE Eastern Mountain Sports
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