BOSTON, Oct. 11 /PRNewswire/ -- Eastern Mountain Sports, one of the
nation's largest outdoor specialty retailers, opens its downtown Boston
location this week at 855 Boylston Street. The opening marks a significant
step in the company's effort to occupy more of New England's outdoor market.
EMS Boylston, opening on October 11, will occupy 3,179 square feet at 855
Boylston Street directly across from the Prudential Center, a convenient
location for metro-Boston's outdoor enthusiasts.
The new Boylston store joins the existing EMS store on Commonwealth Avenue
to continue serving Boston area outdoor specialty consumers. EMS was founded
in 1967 in Wellesley, Massachusetts by two rock climbers dissatisfied with the
selection of climbing and camping gear available from other retailers. What
began over three decades ago as a single store for hard-to-find climbing and
camping equipment has flourished to become one of the country's most notable
specialty outdoor retailers, with over 90 stores and a thriving online
presence. The EMS Climbing School, with headquarters in North Conway, NH, is
the testing ground for EMS label product.
EMS selected Boylston for its newest Boston location as the area
surrounding the Prudential Center has seen a resurgence of upscale retailers
and restaurants. "We have an established, strong relationship with Boston's
outdoor consumers. They recognize EMS for our excellence in customer service
and consistent product values. Knowing this, an additional Boston location
was a logical next step in expanding our presence and better serving the local
outdoor market," said Ed Howell, president and chief executive officer.
Nearby anchor stores include the recently opened Anthropologie and Crate &
Barrel, with a Trader Joe's specialty food store slated to open this spring.
A Grand Opening celebration on October 20th marks the first of ten new EMS
stores to open throughout the Northeast over the next six months, including
three more local stores in Acton, Canton, and Cambridgeside. Kites and river
bags will be offered to customers attending the opening, as well as
opportunities to partake in a camp cooking demo and other outdoor-related
activities. Attendees will have a chance to preview the store's selection of
gear and clothing for climbing, camping, hiking, kayaking, snowshoeing and
wintersports. Extensive collections of EMS brand products as well as top
brands of the outdoor industry will be available for purchase, and select gear
will be available for rent. EMS is known for its excellent customer service
and retails the best outdoor industry brands, including The North Face,
Patagonia, Marmot, Merrell, Columbia, and Eagle Creek.
Eastern Mountain Sports is one of the nation's leading specialty retailers
of outdoor clothing and equipment, currently operating over 90 stores
throughout the Northeast, Midwest, and Colorado. To locate an EMS store, call
1-888-INFO-EMS or log on to www.emsonline.com.
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SOURCE Eastern Mountain Sports