PETERBOROUGH, N.H., May 24 /PRNewswire/ -- Eastern Mountain Sports
announced today that they are supporting the American Hiking Society by
sponsoring numerous National Trails Day events on Saturday, June 4. Focusing
on grassroots support, 36 retail locations have committed to help maintain,
clean and improve local trail systems.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050524/NETU005 )
"The American Hiking Society is proud to partner with Eastern Mountain
Sports as we work together to celebrate our national and local trail systems,"
noted Gregory Miller, President of American Hiking Society. "As the active,
outdoor lifestyle is a growing trend, and more people then ever are
experiencing the physical benefits of trail-related activities, we're
promoting an ongoing environmental commitment to ensure the trails remain a
safe and user-friendly resource. We strongly believe that a positive
experience on the trail helps brighten the human spirit."
In conjunction with this year's theme, "Take the Path to a Healthier You,"
Eastern Mountain Sports will utilize their retail personnel and develop
several grassroots trail activities to promote the celebration of a healthy
lifestyle which can be achieved on the trail.
According to the Outdoor Industry Association's 2004 U.S. Outdoor
Recreation Participation Study, two-thirds of Americans 16 and older
participated in at least one adventure sport in 2003. As most adventure
sports require accessible local trail systems, including hiking, climbing,
biking, running, paddling and camping, this is a natural way local Eastern
Mountain Sports retail locations can contribute to their community.
"A common thread woven throughout Eastern Mountain Sports is the
everlasting appreciation of the natural environment," said Will Manzer,
Eastern Mountain Sports CEO and President. "Whether partnering with national
organizations such as the American Hiking Society or sustaining localized
grassroots trail work through our retail stores, National Trails Day is a
perfect opportunity to make a conscious effort and improve the trails and
As a longstanding supporter and sponsor of National Trails Day, Eastern
Mountain Sports is proud to notch their 12th year of support. During the
remainder of the year, Eastern Mountain Sports promotes awareness of the
outdoors through multiple company-wide initiatives; including the Raise the
Roof Tour, Stay Put - Stay Dry, Climbing and Kayaking Schools, Team Eastern
Mountain Sports and numerous retail grassroots outdoor development programs.
For more information on National Trails Day, please visit
http://www.americanhiking.org and http://www.ems.com.
ABOUT EASTERN MOUNTAIN SPORTS
Founded in 1967 by two New England rock climbers and based in
Peterborough, NH, Eastern Mountain Sports is one of the nation's leading
outfitters of serious outdoor gear, clothing, footwear and accessories with
more than 80 retail stores across 16 states.
Eastern Mountain Sports designs and sells products for outdoor adventurers
who participate in sports such as backpacking, camping, hiking, adventure
racing, climbing, kayaking, mountain biking, and snow sports. Product and
technology is tested by the Eastern Mountain Sports product development and
quality assurance teams in conjunction with the Eastern Mountain Sports
Climbing and Kayaking Schools across the country and in the company's backyard
-- Mount Washington.
To locate Eastern Mountain Sports stores and Climbing and Kayaking School
locations, or for more information, call 1-888-INFO-EMS, or log on to
ABOUT NATIONAL TRAILS DAY(R)
"TAKE THE PATH TO A HEALTHIER YOU"
American Hiking Society's National Trails Day(R) is the only nationwide
trails celebration, bringing together thousands of outdoor enthusiasts to
participate in educational exhibits, trail dedications, gear demonstrations,
instructional workshops and trail work projects on the first Saturday of June.
It also provides an opportunity to thank the volunteers, land managing
agencies, and outdoor-minded businesses for their support in developing and
National Trails Day (NTD) brings greater awareness to trails, along with
their many benefits and pleasures. Whether the event involves one trail or a
variety of activities, NTD is a wonderful opportunity to introduce people to
trails. Many new trail users become dedicated to trails and their preservation
once they get out and learn about them and they realize the many volunteer and
paid hours required for creating the trails.
SOURCE Eastern Mountain Sports