Eastern Mountain Sports Supports National Trails Day(R) Grassroots Events
American Hiking Society Forecasts One Million Enthusiasts for the 13th Annual
PETERBOROUGH, N.H., May 24 /PRNewswire/ -- Eastern Mountain Sports announced today that they are supporting the American Hiking Society by sponsoring numerous National Trails Day events on Saturday, June 4. Focusing on grassroots support, 36 retail locations have committed to help maintain, clean and improve local trail systems. (Photo: http://www.newscom.com/cgi-bin/prnh/20050524/NETU005 ) "The American Hiking Society is proud to partner with Eastern Mountain Sports as we work together to celebrate our national and local trail systems," noted Gregory Miller, President of American Hiking Society. "As the active, outdoor lifestyle is a growing trend, and more people then ever are experiencing the physical benefits of trail-related activities, we're promoting an ongoing environmental commitment to ensure the trails remain a safe and user-friendly resource. We strongly believe that a positive experience on the trail helps brighten the human spirit." In conjunction with this year's theme, "Take the Path to a Healthier You," Eastern Mountain Sports will utilize their retail personnel and develop several grassroots trail activities to promote the celebration of a healthy lifestyle which can be achieved on the trail. According to the Outdoor Industry Association's 2004 U.S. Outdoor Recreation Participation Study, two-thirds of Americans 16 and older participated in at least one adventure sport in 2003. As most adventure sports require accessible local trail systems, including hiking, climbing, biking, running, paddling and camping, this is a natural way local Eastern Mountain Sports retail locations can contribute to their community. "A common thread woven throughout Eastern Mountain Sports is the everlasting appreciation of the natural environment," said Will Manzer, Eastern Mountain Sports CEO and President. "Whether partnering with national organizations such as the American Hiking Society or sustaining localized grassroots trail work through our retail stores, National Trails Day is a perfect opportunity to make a conscious effort and improve the trails and parks." As a longstanding supporter and sponsor of National Trails Day, Eastern Mountain Sports is proud to notch their 12th year of support. During the remainder of the year, Eastern Mountain Sports promotes awareness of the outdoors through multiple company-wide initiatives; including the Raise the Roof Tour, Stay Put - Stay Dry, Climbing and Kayaking Schools, Team Eastern Mountain Sports and numerous retail grassroots outdoor development programs. For more information on National Trails Day, please visit http://www.americanhiking.org and http://www.ems.com. ABOUT EASTERN MOUNTAIN SPORTS Founded in 1967 by two New England rock climbers and based in Peterborough, NH, Eastern Mountain Sports is one of the nation's leading outfitters of serious outdoor gear, clothing, footwear and accessories with more than 80 retail stores across 16 states. Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in sports such as backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking, and snow sports. Product and technology is tested by the Eastern Mountain Sports product development and quality assurance teams in conjunction with the Eastern Mountain Sports Climbing and Kayaking Schools across the country and in the company's backyard -- Mount Washington. To locate Eastern Mountain Sports stores and Climbing and Kayaking School locations, or for more information, call 1-888-INFO-EMS, or log on to http://www.ems.com. ABOUT NATIONAL TRAILS DAY(R) "TAKE THE PATH TO A HEALTHIER YOU" American Hiking Society's National Trails Day(R) is the only nationwide trails celebration, bringing together thousands of outdoor enthusiasts to participate in educational exhibits, trail dedications, gear demonstrations, instructional workshops and trail work projects on the first Saturday of June. It also provides an opportunity to thank the volunteers, land managing agencies, and outdoor-minded businesses for their support in developing and maintaining trails. National Trails Day (NTD) brings greater awareness to trails, along with their many benefits and pleasures. Whether the event involves one trail or a variety of activities, NTD is a wonderful opportunity to introduce people to trails. Many new trail users become dedicated to trails and their preservation once they get out and learn about them and they realize the many volunteer and paid hours required for creating the trails.
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