WASHINGTON, Dec. 7 /PRNewswire-FirstCall/ -- Las Vegas-based manufacturer Easy Energy and Williamsburg, VA distributor and marketing firm Fame LLC announced today the official launch of the YoGen Handheld charger for portable electronics. The product will be formally introduced and unveiled at the 2010 Consumer Electronics Show (CES), January 7-10, in Las Vegas.

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A 100 percent green, fully-sustainable product that can create sufficient levels of charge to ensure sustained product use when a battery runs down, YoGen is expected to draw considerable attention at this year's event. The YoGen unit - along with the entire Easy Energy product line - can be found at Booth 4812N in the Sustainable Products Pavilion, located in the North Hall of the Las Vegas Convention Center.

Easy Energy CEO Guy Ofir, Fame LLC Principle Officer Alison Morrison and Easy Energy scientist and YoGen inventor Alexander Sromin will attend CES. The group will formally introduce the product at the official YoGen Launch News Conference, Friday, January 8 from 10:30 until 11:30 am, in Room S221 of the Las Vegas Convention Center. Ofir, Morrison and Sromin will also showcase prototypes for future Easy Energy products and discuss a series of public initiatives and sustainability projects presently in place.

In addition to the official launch news conference, Easy Energy will also participate in ShowStoppers, Thursday, January 7, from 6:00 until 10:00 pm in the Lafitte Ballroom of the Wynn Casino (3131 Las Vegas Boulevard South). Then on Saturday, January 9, Easy Energy will showcase the YoGen from the demonstration stage within the Sustainable Planet Pavilion from 2:00 until 2:15 p.m.

Available presently for on-line purchases through www.yogenstore.com, and scheduled for global distribution though retail and electronic stores in the Second Quarter of 2010, YoGen features an unmatched capacity to recharge any small-to-mid-sized personal electronics device by offering the industry's leading ratio of energy output to input. Through repeated pulls on an attached ripcord, similar to the motion of a Yo-Yo, YoGen's internal alternator generates power in sufficient levels to charge everything from cell phones, iPods, PDAs and MP3s to Gameboys, GPS units, cameras and other devices. The alternator interfaces with an energy-efficient electronic stabilizer and transmission to transfer linear kinetic energy through a patch cord from the compact, ergonomically-designed unit to the electronic device.

For additional information on Easy Energy and YoGen, please contact Alison Morrison at 757-208-0992 or amorrison@fameco.net. For additional information, visit www.easyenergyinc.com.

About Easy Energy, Inc.

Easy Energy, Inc. is the inventor and manufacturer of the YoGen® product suite, a series of highly innovative, compact, efficient, user-friendly manpowered chargers for use with small to mid-sized portable electronics devices. The company is dedicated to providing an economical, uniquely effective solution to the currently underserved need of the almost limitless numbers of users of portable electronics devices, from cell phones and iPods to PDAs and notebook and laptop computers, for a type of power source that will ensure the ability of those devices to operate in circumstances in which conventional recharging sources are unavailable. It is the company's ultimate goal to produce a comprehensive selection of user friendly, uniquely efficient, industry leading products, which will successfully target and satisfy the enormous worldwide demand for practical, compact, "green energy producing" manpowered chargers. Easy Energy, Inc. was incorporated in the State of Nevada in May of 2007.

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SOURCE Easy Energy, Inc.

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