SAN JOSE, Calif., Dec. 5, 2013 /PRNewswire/ -- Just as "brick and mortar" stores rely on product design and packaging, and product placement to direct shoppers to special deals, online stores are using a variety of merchandising techniques that mimic the experience. According to Shaun Ryan, CEO of site search provider SLI Systems (http://www.sli-systems.com) (NZX: SLI), the best retailers use different techniques and features to create an equivalent merchandising experience that help visitors identify brands, sales or seasonal promotions and to draw more attention to products.
Online merchandising allows retailers to adjust the look and ranking of their inventory with the click of a button. There are many different ways to create powerful merchandising, including three primary steps – tuning, merchandising banners and reports – which can add significant value to your e-commerce efforts.
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For holiday-specific merchandising tips, Ryan offers additional suggestions. E-commerce professionals have been preparing for the holiday shopping season for months – deciding which products to feature, planning orders and organizing marketing campaigns – and experts predicted an 11-20% rise in holiday spending for 2013, with e-commerce and mobile driving much of the growth (source: Retail TouchPoints, Aug. 12, 2013). The Black Friday weekend alone saw a 17.3% increase in online shopping from the previous year (source: ComScore, Dec. 2, 2013). While the opportunity is great, so is the challenge of making your products stand out. Here are some thoughts on how e-commerce brands can use search merchandising tactics to ensure their holiday campaigns are effective. Read the full article at http://newsletter.sli-systems.com/2013/09/optimize-your-search-merchandising-for-the-holidays.html.
About SLI Systems
SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. For more information about SLI Systems, visit www.sli-systems.com.
SOURCE SLI Systems