eBags.com Redefines Customer Service With Cutting-Edge Internet Technology Leading Online Retailer of Bags and Accessories Implements State-of-the-Art

Services and Technology from Akamai, Allaire and Oracle to Enhance the

Customer Experience

    DENVER, March 28 /PRNewswire/ -- As part of its continuing focus on
 customer service, eBags.com has implemented several leading-edge technologies
 that provide consumers with a faster, more personalized and more reliable
 Internet shopping experience at the world's largest online retailer of bags
 and accessories for all lifestyles.
     "Since the launch of our site last year, we have invested a significant
 portion of our funding in world-class technology," said Jon Nordmark, CEO of
 eBags.com.  "Utilizing the powerful technologies from leading companies such
 as Akamai, Oracle and Allaire greatly enhances the customer experience at
     eBags.com utilizes Akamai Technologies (Nasdaq:   AKAM) FreeFlow(SM)
 service, for high-speed, reliable delivery of all forms of engaging and
 dynamic content.  FreeFlow has reduced download times by more than 50 percent,
 while increasing the site's performance and reliability.  As a result of its
 faster page loads, eBags.com can provide more detailed product information to
 shoppers by greatly increasing the number of rich product images on the site.
 The result is more contented customers and a 15 percent increase in the site's
 order completion rate.
     To further add to the customer experience, eBags.com leveraged ColdFusion
 software from Allaire (Nasdaq:   ALLR) to create a personalized "store" for each
 customer by displaying products based on a customer's previous purchases and
 site-viewing history.  In addition, ColdFusion lets eBags.com automatically
 send product updates to consumers based on the lifestyle preferences revealed
 by their shopping habits.
     Running the Web site is an Oracle8i(TM) database, which provides eBags.com
 with the security, reliability and high performance needed to help FreeFlow
 and ColdFusion coordinate on the back end.
     "By increasing performance and reliability with our back-end technological
 solutions, we are able to create redundancy, which in turn leads to a
 faster-running and better-operating site," said Mike Frazzini, vice president
 of technology.  "eBags.com's technology creates a customer experience above
 and beyond what a brick-and-mortar store can offer."
     The company has experienced overall growth of more than 60 percent per
 month -- a statistic largely attributed to a consistent focus on customer
 service excellence -- since launching its site in March 1999.  Due, in part,
 to eBags.com's top-notch customer service features -- like its current product
 comparison feature -- the site consistently ranks among the "highest rated
 sites" by BizRate.com and has achieved BizRate's coveted Gold Merchant status.
     About eBags.com
     eBags.com is the world's largest online retailer of bags and accessories
 for all lifestyles.  From computer cases and travel totes to adventure gear
 and handbags, the site carries a full line of bags from well-known brands,
 including Samsonite, JanSport, Eagle Creek, The North Face, Adrienne
 Vittadini, Callaway and Timberland.  eBags.com co-founders have more than
 60 collective years of experience in the luggage, bag and retail industries.
 eBags.com has received funding from Benchmark Capital, TCV, Amerindo,
 Mitsubishi Corporation, Dain Rauscher Wessels and partners from Goldman Sachs.
 Additional information can be found at http://www.ebags.com.
     Oracle is a registered trademark and Oracle8i is a trademark or registered
 trademark of Oracle Corporation.

SOURCE eBags.com

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