eBags.com Uses Web 2.0 to Help Fight Breast Cancer

Online Retailer Raises over $500,000 for Breast Cancer Research with Pick

Pink Boutique and Social Media Community

Oct 18, 2007, 01:00 ET from eBags.com

    DENVER, Oct. 18 /PRNewswire/ -- eBags.com is a leader among online
 retailers as it embraces the power of Web 2.0 technology to raise awareness
 and enable customers to help fight breast cancer. eBags launched an
 original breast cancer awareness tribute video, which can be viewed on the
 eBags.com home page, as well as YouTube.com.
     The company produced the video to express eBags' commitment to finding
 a cure for breast cancer, as well as to capture and share the sentiment
 that eBags experienced as a company team and sponsor of the 15th Annual
 Denver Komen Race for the Cure.
     Since July 2004, eBags.com has donated over $500,000 towards breast
 cancer research, education, screening and treatment. The company empowers
 customers to help fight breast cancer by donating 10 percent of the retail
 price of each purchased pink product.
     eBags' Pick Pinkonline boutique provides over 1,000 pink products.
 Products range from designer handbags, luggage, backpacks and unique items
 like the Limited Edition Skooba(R) Luxe Satchel bag, developed exclusively
 to celebrate the 25th year Anniversary of The Susan G. Komen Breast Cancer
 Foundation (http://www.komen.org).
     eBags invites customers to do more than shop, as it increases its
 online community and hosts social media avenues allowing community members
     -- Visit the Pick Pink boutique on eBags.com/PickPink, featuring video,
        breast cancer prevention and information center, and over 1,000 pink
     -- Join eBags' Pick Pink group on Facebook.com
     -- Watch more than 30 company video productions on bag brands, travel
        tips, and cause-related issues.  Videos can be seen throughout
        eBags.com and on YouTube.com.
     -- Read over 1.2 million unbiased customer reviews on eBags.com
     "As the world's largest retailer of luggage, handbags, backpacks and
 travel accessories online, it just feels natural for eBags to use emerging
 Web 2.0 technology as a vehicle to raise awareness and fight breast
 cancer," said Jon Nordmark, CEO and co-founder of eBags.com. "We're really
 excited about the numerous ways social media allows us to interact with our
 shoppers and potential members of our online community."
     eBags continues to be a proud sponsor of the Denver Komen Race for the
 Cure, which attracted over 61,000 breast cancer survivors and participants
 on October 7, 2007.
     "It was amazing to experience the race here in Denver," said Peter
 Cobb, Senior Vice President and co-founder of eBags.com. "Although the
 official walk is over, the race continues at eBags.com-not just in October,
 but throughout the year. eBags.com is committed to helping find a cure for
 breast cancer."
     About eBags.com
     eBags is the world's leading online retailer of luggage, handbags,
 business cases, backpacks and accessories. With over 6.9 million bags sold,
 eBags features over 500 brands and 30,000 products, from names including
 Samsonite, Tumi, and Nike.

SOURCE eBags.com