Eco-Friendly Toy Maker Hosung NY Inc. and Dr. Seuss Enterprise Sign Licensing Agreement
NEW YORK, Oct. 5 /PRNewswire/ -- Dr. Seuss Enterprise has selected pioneer natural toy maker Hosung NY Inc. the makers of miYim® organic toys and accessories, as a North American eco-friendly plush Toy Licensee for the Dr. Seuss brand. The new My Natural(TM) Dr. Seuss product line is expected to launch in Spring 2010.
Under the agreement, products based on Dr. Seuss properties are slated to include eco-friendly plush characters and certified non-toxic infant accessories with Hosung's award winning My Natural brand, and the Lorax Project, Dr. Seuss' new eco-initiative.
"'My Natural' is a pioneering brand that brings eco-friendly plush to all markets allowing an affordable and broadly distributed alternative to the customer that may not have easy access to eco-friendly and non-toxic toys," said Serah Chae, President of Hosung NY. "We look forward to expanding the My Natural line beyond toys and into the infant category with Dr. Seuss as well."
"We are thrilled to partner with Hosung for a line of earth friendlier plush as part of our Lorax Project. Dr. Seuss was a pioneer in the conservation effort with his book The Lorax and this partnership allows Dr. Seuss Enterprises to continue spreading the Lorax's message of concern for the environment," said Susan Brandt, Executive Vice President, Dr. Seuss Enterprises, L.P.
The My Natural Dr. Seuss Collection will include plush toys and infant accessories such as rattles and teething blankies made from certified non-toxic natural cotton, and colored with Hosung's own chemical free PureWaterWash(TM) process.
Hosung is a multinational creator, manufacturer, and distributor of eco-friendly, non-toxic baby and infant plush toys. Hosung uses natural fabrics such as organic cotton, natural cotton, and bamboo and also a unique all-natural color process called PureWaterWash to create the brands miYim, and My Natural. Hosung is also the creator of original organic and bamboo pet products branded SimplyFido®, a natural toy collection for pets.
About Dr. Seuss Enterprise, L.P.:
Dr. Seuss Enterprises was founded in 1993 following the death of Theodor S. Geisel, Dr. Seuss, to conserve and nurture the works of Dr. Seuss by protecting the integrity of the Dr. Seuss books while expanding beyond books into licensed merchandise. The licensing effort is a strategic part of the overall effort to strengthen and protect the relationship consumers have with Dr. Seuss characters. Theodor Geisel said he never wanted to license his characters to anyone who would "round out the edges." That is one of the guiding philosophies of Dr. Seuss Enterprises.
SOURCE Hosung NY Inc.
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