LOS ANGELES, Nov. 1, 2016 /PRNewswire/ -- Committed to raising the bar on offering authentic content "For Millennials by Millennials", online entertainment platform, EDGEtv is releasing the first of its "Team EDGEtv" original series with the debut of the ultimate ski series "Seeking Nirvana." The series was created and produced by EDGEtv and four backcountry skiers that the network discovered and teamed with based on their rising social media platform presence.
"Seeking Nirvana" is the original and collaborative EDGEtv series introducing Riley Leboe, Joe Schuster, Mike Henitiuk, and Matt Margetts, four popular Instagram influencers (maintaining a combined 40k+ followers), who, in their 20s, leave their hometown for the Canadian Rockies and document their amazing adventures. The four embark on a journey of pure big mountain skiing making the very most of every bit of powder El Nino had to offer. "Seeking Nirvana" is comprised of four episodes depicting the skiers' journeys throughout British Columbia and South America in 2016. A promotion for the series, released February 9, 2016 garnered 83,000 views within the first week. Episodes of "Seeking Nirvana", have been presented at various festivals to rave reviews, including most recently "Banff Mountain Film Fest" (2016), and "Freshtival" in Calgary (2016).
"Finding unique individuals and showcasing what they do is at the center of EDGEtv," noted Chief Content Officer and Executive Producer, Lloyd Bryan Molander. "The programming mix at EDGEtv is multifaceted and we are dedicated to taking user generated content and cultivating it through our 'Influencer Generated Programming Initiative' and ultimately creating a 'Team EDGEtv' original series. We coordinate all aspects of production: from the original storytelling concepts to securing the required sponsorship support, which can be by EDGEtv, specifically, or finding third party partnerships. Successful collaboration, such as this one, inspires us to continue working with our partners to distribute the content to our global audiences on multiple platforms. This partnership worked quickly and easily, and we look forward to developing other projects with Riley, Joe, Mike, and Matt."
"Seeking Nirvana" can be found on EDGEtv, both online and on its OTT Free network, distributed by Roku and Amazon Fire expanding soon to other platforms domestically and internationally. EDGEtv will support the "Seeking Nirvana" series with a dedicated marketing campaign, expanding its audience outreach even further.
Launched in 2016, EDGEtv is the digital entertainment destination committed to providing content "For Millennials by Millennials", a cord cutting television alternative for the tastemakers and influencers who make up today's "Millennial Generation." EDGEtv provides programming that seeks to motivate and energize social activity, engagement, and change. EDGEtv offers a wide selection of shows to include music, extreme sports, travel/adventure and original content. EDGEtv is currently found everywhere via www.EdgeTv.com and on Roku TV and Amazon Fire platforms. Making it accessible everywhere on the web and on over 15+million devices. EdgeTv was founded by a team that has been responsible for the content and launch of multiple US and global channels dedicated to Action Sports, Music and Outdoor Content.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/edgetv-teams-with-instagram-influencers-to-bring-seeking-nirvana-to-television-audiences-300354495.html