BOSTON, June 7 /PRNewswire/ -- After careful examination of its product offering and the needs of its audience of electrical engineers, EDN has made modifications to its print publication and Web site to reflect a more organized and expansive approach to its coverage. Although its mainstay technical features and Design Ideas will continue forming the core of the magazine, EDN has added regular departments that examine, dissect, and celebrate innovation. At the same time, both the print publication and EDN.com will assume a cleaner and sharper look that makes content easier to find and consume. "We've preserved more than we've added. Through focus groups, reader surveys, close monitoring of Web-site traffic, and conversations with members of our editorial advisory board, the number one goal of this redesign is maintaining our rock-solid reputation as the leader in deeply technical design content," states Editor in Chief John Dodge. Associate Publisher John Schirmer adds, "The engineering audience has come to depend on EDN for its insight and content. As a result, the marketing community has come to depend on EDN to present the right message to the right audience at the right time. EDN remains the best platform for marketers to reach design engineers and managers because of its focus on their evolving needs." The bottom line is that EDN and EDN.com will continue to evolve to meet the needs of engineers both online and in print, maintaining its commitment to providing engineers with the vital resources they need to make complicated decisions at each stage of the product-design and -development cycle. Highlights: * Greater coverage of global trends and technologies by EDN's worldwide correspondents * More robust content and more vibrant online coverage * Continued commitment to in-depth, technical articles from its staff of electronics engineers * More quotations and perspectives directly from designers, as well as a greater platform for engineers to share ideas and opinions with peers Features: * EDN's new tagline, "Voice of the Engineer," expresses a goal of adding more insight, information, and commentary directly from designers. * "Pulse" -- formerly, "Leading Edge" -- reflects a faster moving, more global design industry. Three new departments will run within the new Pulse section: 1. "Q&A" (every other issue) highlights and interviews an engineer who has made significant technical contributions. The first Q&A recognizes the accomplishments of Francis J Madden, who just won the Charles Stark Draper award for his work in high-resolution satellite imagery. 2. "Global Designer" (every other issue) explores design trends and technologies from around the world. EDN editors and correspondents in the Asia Pacific region, Australia, Europe, and North America will provide the content, which reflects EDN's global footprint. 3. "Research Update" (every other issue) assesses significant developments in campus or company labs that affect, impress, or simply inspire designers. * The new "Prying Eyes" section scrutinizes a product or technology. EDN's technical editors will peer deep inside hot consumer, communications, or computer products, or will explore how a technology works. * "Tales from the Cube" (every other issue beginning June 23) provides a forum for engineers to describe their most trying design experiences. * "Reality Check" (every issue's last inside page) will look briefly at a recent innovation, the expectations it engendered, and where it actually stands today. * EDN.com has new look and feel. The site has been re-engineered to be clean and simple, and as quick to navigate as possible and still offers an enormous amount of technical content. About EDN Reed Business Information publishes EDN, "the voice of the engineer." From its headquarters in Waltham, Massachusetts, EDN serves the vital information needs of design engineers and engineering managers worldwide. The EDN franchise includes EDN, EDN Europe, EDN Asia, EDN Australia, EDN China, EDN Japan, and EDN.com. EDN is a publication within Reed Electronics Group, part of Reed Elsevier plc group (NYSE: RUK and ENL), a world-leading publisher, trade-show producer, and information provider operating in the science and medical, legal, education, and business-to-business industry sectors.
SOURCE Reed Business Information