EDUN Launches the Conservation Cotton Initiative - Joining Forces With the Wildlife Conservation Society

Providing African Cotton Farmers a Commercial Solution to Conservation



Jul 31, 2007, 01:00 ET from EDUN

    NEW YORK, July 31 /PRNewswire/ -- In an effort to create a truly
 sustainable global community, EDUN has established the Conservation Cotton
 Initiative (CCI). The Initiative will work towards improving the
 livelihoods of communities in Africa by promoting greater investment in
 sustainable and ethical production of conservation-friendly agricultural
 products. CCI will focus in particular on cotton grown organically or
 through methods that are part of a transition from conventional to organic
 production. Another focus of CCI is to incorporate sustainable conservation
 agricultural practices and the protection of wildlife. The Wildlife
 Conservation Society (WCS) currently works on sustainable conservation
 farming with farmers in Madagascar, Uganda and Zambia. WCS will advise and
 work with EDUN and the CCI in those countries to help farmers apply
 sustainable conservation methods in growing cotton.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070731/NYTU133 )
     EDUN and WCS's endeavors to assist communities in producing and
 marketing "conservation cotton" are designed to improve the livelihoods of
 communities living in landscapes of high wildlife conservation value. In
 well-managed landscapes, higher incomes can be part of a broader strategy
 to reduce the negative impacts of people on their local natural habitats.
     EDUN and WCS expect to generate funds that will go directly towards
 supporting sustainable natural resource management in Africa, with a focus
 on Madagascar, Uganda and Zambia. Such efforts include establishing farmer
 agreements that promote conservation and improve livelihoods, and
 developing local farmer outreach programs to ensure that such practices are
 taken up by the broader community.
     "Eighty percent of Africans live directly off the land, so it is
 imperative that Africa's natural resources are managed sustainably," said
 Dr. James Deutsch, WCS director for Africa programs. "Working with EDUN,
 which has been a global leader in promoting markets in Africa, is a natural
 fit for the Wildlife Conservation Society, which has been working with
 local people to save wildlife and wild lands throughout Africa and
 throughout the world for more than 100 years."
     WCS will help provide technical advice and assistance in facilitating
 partnerships between EDUN and farmers, as well as other local
 organizations. WCS will also provide eyes and ears on the ground for CCI to
 help assure that partnerships with those communities remain strong.
     The project will run from 2007 and continue over the next three years
 to increase production of organic cotton and farmer incomes while
 protecting key conservation areas. Additional partners in the project
 include local governments, donors, NGOs and others involved in the
 production and marketing of organic cotton in the focal countries.
     ABOUT WCS
     The Wildlife Conservation Society (WCS) saves wildlife and wild lands.
 We do so through careful science, international conservation, education,
 and the management of the world's largest system of urban wildlife parks,
 led by the flagship Bronx Zoo. Together, these activities aim to change
 individual attitudes toward nature and help people imagine wildlife and
 humans living in sustainable interaction on both a local and a global
 scale. WCS is committed to this work because we believe it essential to the
 integrity of life on earth. To learn more about WCS, visit
 http://www.wcs.org.
     ABOUT EDUN
     EDUN is a socially conscious clothing company launched in Spring 2005
 by Ali Hewson and Bono with New York clothing designer Rogan Gregory. The
 company's mission is to create beautiful clothing, while fostering
 sustainable employment in developing areas of the world, in particular
 Africa. In 2005, EDUN launched the edun LIVE brand of blank t-shirts. The
 edun LIVE range enables EDUN to drive further trade into Africa through
 high-volume sales direct to the wholesale market. The tees are 100% African
 produced, from the fields where the cotton is picked, to the factory where
 the final printing process occurs. http://www.edunonline.com
     EDUN is a full fashion collection for men and women, including tops,
 bottoms, denim, dresses, jackets, knits and sweaters with prices ranging
 from $50 - $400. The line is sold in leading department and specialty
 stores nationwide as well as selected retailers in UK, Italy, France,
 Japan, and Sweden. The edun LIVE range is a business-to-business
 initiative, available online at http://www.edun-live.com.
      CONTACTS:
 
      EDUN - Bridget Russo, bridget@edun.ie, 1.646.827.7563
 
      WCS - Stephen Sautner, ssautner@wcs.org, 1.718.220.3682
 
 

SOURCE EDUN
    NEW YORK, July 31 /PRNewswire/ -- In an effort to create a truly
 sustainable global community, EDUN has established the Conservation Cotton
 Initiative (CCI). The Initiative will work towards improving the
 livelihoods of communities in Africa by promoting greater investment in
 sustainable and ethical production of conservation-friendly agricultural
 products. CCI will focus in particular on cotton grown organically or
 through methods that are part of a transition from conventional to organic
 production. Another focus of CCI is to incorporate sustainable conservation
 agricultural practices and the protection of wildlife. The Wildlife
 Conservation Society (WCS) currently works on sustainable conservation
 farming with farmers in Madagascar, Uganda and Zambia. WCS will advise and
 work with EDUN and the CCI in those countries to help farmers apply
 sustainable conservation methods in growing cotton.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070731/NYTU133 )
     EDUN and WCS's endeavors to assist communities in producing and
 marketing "conservation cotton" are designed to improve the livelihoods of
 communities living in landscapes of high wildlife conservation value. In
 well-managed landscapes, higher incomes can be part of a broader strategy
 to reduce the negative impacts of people on their local natural habitats.
     EDUN and WCS expect to generate funds that will go directly towards
 supporting sustainable natural resource management in Africa, with a focus
 on Madagascar, Uganda and Zambia. Such efforts include establishing farmer
 agreements that promote conservation and improve livelihoods, and
 developing local farmer outreach programs to ensure that such practices are
 taken up by the broader community.
     "Eighty percent of Africans live directly off the land, so it is
 imperative that Africa's natural resources are managed sustainably," said
 Dr. James Deutsch, WCS director for Africa programs. "Working with EDUN,
 which has been a global leader in promoting markets in Africa, is a natural
 fit for the Wildlife Conservation Society, which has been working with
 local people to save wildlife and wild lands throughout Africa and
 throughout the world for more than 100 years."
     WCS will help provide technical advice and assistance in facilitating
 partnerships between EDUN and farmers, as well as other local
 organizations. WCS will also provide eyes and ears on the ground for CCI to
 help assure that partnerships with those communities remain strong.
     The project will run from 2007 and continue over the next three years
 to increase production of organic cotton and farmer incomes while
 protecting key conservation areas. Additional partners in the project
 include local governments, donors, NGOs and others involved in the
 production and marketing of organic cotton in the focal countries.
     ABOUT WCS
     The Wildlife Conservation Society (WCS) saves wildlife and wild lands.
 We do so through careful science, international conservation, education,
 and the management of the world's largest system of urban wildlife parks,
 led by the flagship Bronx Zoo. Together, these activities aim to change
 individual attitudes toward nature and help people imagine wildlife and
 humans living in sustainable interaction on both a local and a global
 scale. WCS is committed to this work because we believe it essential to the
 integrity of life on earth. To learn more about WCS, visit
 http://www.wcs.org.
     ABOUT EDUN
     EDUN is a socially conscious clothing company launched in Spring 2005
 by Ali Hewson and Bono with New York clothing designer Rogan Gregory. The
 company's mission is to create beautiful clothing, while fostering
 sustainable employment in developing areas of the world, in particular
 Africa. In 2005, EDUN launched the edun LIVE brand of blank t-shirts. The
 edun LIVE range enables EDUN to drive further trade into Africa through
 high-volume sales direct to the wholesale market. The tees are 100% African
 produced, from the fields where the cotton is picked, to the factory where
 the final printing process occurs. http://www.edunonline.com
     EDUN is a full fashion collection for men and women, including tops,
 bottoms, denim, dresses, jackets, knits and sweaters with prices ranging
 from $50 - $400. The line is sold in leading department and specialty
 stores nationwide as well as selected retailers in UK, Italy, France,
 Japan, and Sweden. The edun LIVE range is a business-to-business
 initiative, available online at http://www.edun-live.com.
      CONTACTS:
 
      EDUN - Bridget Russo, bridget@edun.ie, 1.646.827.7563
 
      WCS - Stephen Sautner, ssautner@wcs.org, 1.718.220.3682
 
 SOURCE EDUN