EGC Group Welcomes New Director of Digital Services

MELVILLE, N.Y., Oct. 8, 2012 /PRNewswire-iReach/ -- The EGC Group on Long Island, a full-service advertising, marketing and digital agency, announced today it has hired Andrea Snyder , as Director of Digital Services. Andrea will oversee EGC's Search Engine Marketing (SEM/PPC), Search Engine Optimization (SEO), and social media teams.

Before joining EGC, Andrea was Vice President of Client Services at Prime Visibility, a digital marketing agency, where she oversaw the agency's largest client partnerships and developed marketing communication plans for the company. Prior to that, Andrea served as a Partner and Marketing Director at Ogilvy & Mather NY, where she coordinated strategy and planning for global clients such as IBM and UPS, including such initiatives as UPS's "That's Logistics" campaign.

Andrea has also held positions with Digitas and Arnold, where she managed the global marketing campaigns of multiple Fortune 500 brands. Andrea brings over 15 years of marketing and advertising experience to EGC, and specializes in managing multi-channel digital marketing campaigns that include SEO, paid search, social media, email, mobile, and affiliate marketing.

At EGC, Andrea will be responsible for managing the digital department and developing integrated strategies with EGC's offline and retail marketing teams.

"Andrea is well qualified to lead our rapidly growing digital team and facilitate digital integration into our full agency services," says Ernie Canadeo , Founder and President of The EGC Group.

Managing Partner, Nicole Larrauri added: "We are thrilled to welcome Andrea aboard. Her combination of digital marketing experience and strategic brand planning fits perfectly into our integrated agency model."

ABOUT EGC GROUP
The EGC Group is a full service integrated marketing and digital agency based in Melville, New York. It was formed in 1985, is a member of the 4A's (American Association of Advertising Agencies), is ranked one of the Top Advertising Agencies in the U.S. by Advertising Age and is also an Inc. 500/5000 honoree. The company's clients include industry leaders in consumer products, finance, retail, education, hospitality and healthcare. Visit www.egcgroup.com for more information.

Media Contact: Jackie DiBella EGC Group, 516-935-4944, jackied@egcgroup.com

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SOURCE EGC Group