A F SUPERIOR ESSEX LOGO SUPERIOR ESSEX LOGO
Superior Essex logo. (PRNewsFoto/Superior Essex)[DU]
ATLANTA, GA UNITED STATES
WASHINGTON, Oct. 3 /PRNewswire/ -- The egg industry's new seal which
assures consumers that the eggs they are purchasing came from hens that were
properly cared for under scientifically-based animal husbandry guidelines has
won approval from federal regulators, the United Egg Producers (UEP) announced
The Federal Trade Commission and the U.S. Department of Agriculture have
approved the new seal, which is slightly revised from the one introduced in
2002 when the program began. The seal is the same size and shape as the
original one, but the words have been changed from "Animal Care Certified" to
"United Egg Producers Certified." Under the seal is the tagline: "Produced in
compliance with United Egg Producers' Animal Husbandry Guidelines.
www.uepcertified.com" (see new logo above).
The original seal had been approved by U.S.D.A. However, the Federal Trade
Commission raised some questions about the seal and the UEP proactively
proposed last month revising the wording to ensure that there is no
possibility of consumer confusion or misunderstanding about the program or the
"We are pleased that our program has received the support it has, and we
believe that this will help remove any lingering doubts or concerns," said
Gene Gregory, Senior Vice President of UEP.
"This is one of the most proactive and progressive animal welfare programs
in the food industry, and federal approval of the identifying seal is critical
to its success," said Dr. Jeff Armstrong, chair of the UEP Scientific Advisory
Committee, and Dean of the College of Agriculture and Natural Resources at
Michigan State University.
The program itself will continue to operate as it has in the past,
requiring participating egg producers to provide adequate space, food, water,
ventilation and other components to ensure the welfare of the hens. Producers
must file monthly compliance reports and are audited by independent
United Egg Producers is a U.S. egg industry trade association.
SOURCE United Egg Producers