The Ad Council's "Could I Have Lupus?" PSA campaign featured in display window through
The display aims to build public awareness of systemic lupus erythematosus (also known as lupus or S.L.E.), a destructive autoimmune disease that is often misdiagnosed and misunderstood. More than 1.5 million American have lupus. Nine out of ten people with lupus are women -- most of whom are diagnosed between the ages of 15 and 45.
To increase knowledge of lupus among young women, the display presents the recently launched Ad Council campaign, "Could I Have Lupus?" which features diary-like entries from real women with lupus talking about their mysterious symptoms of fatigue, pain, hair loss and rash. The campaign's tagline reads, "When you need answers, ask a doctor the right question. Could I have lupus?"
Lupus is a leading cause of kidney disease, cardiovascular disease and stroke among young women, yet 80% of young women in
"May is National Lupus Awareness Month and the Rockefeller Center window display provides a highly visual way for us to educate people about the disease," said
"EHE International is very pleased to be able to offer the S.L.E. Lupus Foundation this window to raise awareness and recognize signs and symptoms of this disease," said
About the S.L.E. Lupus Foundation
The S.L.E. Lupus Foundation, headquartered in
About EHE International
Since 1913, EHE International has been a recognized leader in employee and individual Preventive Healthcare Plans (PHP) specifically designed for the early identification of preventable disease and risk factors; clinical management of health findings; referral resources; and personal coaching intervention programs of adverse lifestyle behaviors associated with poor nutrition, physical inactivity, and smoking. Its nationally available PHP is a comprehensive, integrated approach to preventive healthcare for the reduction and management of future medical claims expenses. For more information, contact EHE International, 10 Rockefeller Plaza, 4TH Floor,
SOURCE S.L.E. Lupus Foundation