NEW YORK, March 4, 2013 /PRNewswire/ -- The S.L.E. Lupus Foundation put a face on lupus, with the unveiling of a 103-square foot display window yesterday at New York City's Rockefeller Plaza. Conveying the theme, "Be the Face of Hope, Be the Cure," the window draws attention to the often undiagnosed and dangerous autoimmune disease.
The six powerful portraits represent the diverse faces of lupus -- men, women and children of all ages, and particularly young women of color. The photo collection also depicts a common dilemma for people with lupus -- many do not look sick despite suffering with the disease.
"We designed the window to educate the general public about lupus so they know what lupus is and how it might impact people they know," said Margaret Dowd, S.L.E. Lupus Foundation and LRI executive director. "Also, a mirror is prominently positioned to urge passersby to reflect on their own health. We want to encourage anyone who feels tired much of the time or experiences joint pain to talk with their health professional."
Thousands walking through Rockefeller Plaza will have that opportunity as they pass the eye-catching larger-than-life size window at New York's famous landmark, home to NBC Studios. Visitors can also learn more about the S.L.E. Lupus Foundation and support its services by texting LUPUS to 50555 to donate $10.00.
Often misdiagnosed and misunderstood, lupus is a destructive and potentially life-threatening autoimmune disease affecting more than 1.5 million Americans; nine out of 10 people with lupus are women. Lupus is a leading cause of kidney disease, cardiovascular disease, and stroke among young women.
Up throughout the month of March, the space came to life with the creative vision of interior design major at the School of Visual Arts Stephanie Flores, who donated her time to help draw attention to lupus. For the fourth year, the nation's largest preventive health company EHE International donated the display window valued at $50,000 to $100,000 on the Plaza side of the building to help the S.L.E. Lupus Foundation raise awareness of lupus to improve diagnosis – and find a cure – for this difficult disease.
"EHE International is proud to support of the S.L.E. Lupus Foundation once again by offering the Rockefeller Plaza window to raise public awareness and education about lupus," said Deborah McKeever, President of EHE International.
About the S.L.E. Lupus Foundation
Founded in 1970, the S.L.E. Lupus Foundation is the country's preeminent nonprofit organization providing direct patient services, education and public awareness. The S.L.E. Lupus Foundation funds lupus research grants and fellowship awards for new investigators in the New York Region and in Southern California. In partnership with the Lupus Research Institute (LRI), the Foundation supports innovative novel research nationwide. To learn more about lupus and the S.L.E. Lupus Foundation, call 800-74-LUPUS or visit www.LupusNY.org. For more information about the LRI, visit www.lupusresearchinstitute.org.
About EHE International
Since 1913, EHE International has been the recognized leader in preventive medicine. Its clinical protocols are specifically designed for the early detection of preventable disease and its associated risk factors, supported by robust personal coaching and wellness tools and resources, and its industry leading educational and social engagement platforms. The company is well-known for its corporate-sponsored employee benefit, "EHE & Me," a patient-centered approach to preventive care and life-style management programs specifically designed for integration into self-funded employer-sponsored medical plans.
For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3700; www.EHEandMe.com.
SOURCE S.L.E. Lupus Foundation