NEW YORK, Aug. 4, 2015 /PRNewswire-USNewswire/ -- The Skin Cancer Foundation's anti-tanning PSA campaign will be displayed in Rockefeller Center for the month of August thanks to a donation from preventative healthcare company EHE International. The Foundation has been donated the coveted window display space at 10 Rockefeller Center to showcase its Go with Your Own Glow™ campaign, which discourages tanning behaviors and encourages women to embrace their natural skin tone.
"A tan, whether it's obtained in a tanning bed or on the beach is dangerous and comes with consequences, including premature aging and an increased skin cancer risk," said Deborah S. Sarnoff, MD, Senior Vice President of The Skin Cancer Foundation. "We would like to thank EHE International for giving us this great opportunity for the second year in a row. This generous donation allows the Foundation to educate a vast and diverse audience about the dangers of tanning."
More than 90 percent of the visible changes commonly attributed to skin aging are caused by the sun. In addition, about 86 percent of melanomas and about 90 percent of nonmelanoma skin cancers can be attributed to exposure to the sun's harmful UV rays.
The Foundation's Go With Your Own Glow™ campaign was created in 2008 and features beautifully illustrated print public service advertisements developed to encourage women to love — and protect — their skin, whatever its natural hue. Go With Your Own Glow™ relies not just on health and safety information but also on fashion and beauty trends to convey the message that tanning is unhealthy and no longer in style.
This year's window display art features an elegant woman in a floor-length gown walking the red carpet, as if she's attending a Hollywood premiere. To convey the message that tanned skin is passé, the image is supported by the tagline, "Tanning's fifteen minutes are over. Let your inner health, beauty, and vitality shine through."
"EHE International is proud to once again support The Skin Cancer Foundation's efforts to bring attention to dangerous tanning behaviors," said Deborah McKeever, President of EHE International. "Together, we hope to spread awareness and reduce incidence of the world's most common cancer."
The Skin Cancer Foundation's Go With Your Own Glow™ PSA campaign was created in partnership with advertising agency Laughlin Constable.
About The Skin Cancer Foundation
The Skin Cancer Foundation is the only global organization solely devoted to the prevention, early detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. Since its inception in 1979, the Foundation has recommended following a complete sun protection regimen that includes seeking shade and covering up with clothing, including a wide-brimmed hat and UV-blocking sunglasses, in addition to daily sunscreen use. For more information, visit SkinCancer.org.
About EHE International
EHE International is celebrating over 100 years as the recognized leader in preventive medicine with the release of a new book, 100 Years of Preventive Health: The History of EHE International. Established in 1913, EHE International is America's largest and most experienced preventive medicine specialist and the preferred choice among employers for the prevention and early detection of disease and associated risk factors. For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3700; visit www.eheintl.com.
SOURCE The Skin Cancer Foundation