LONDON, Jan. 20, 2011 /PRNewswire/ -- Unilever has named EHS 4D as its global digital agency of record for the Dove Deodorant portfolio, after a competitive pitch against two undisclosed roster agencies.
This win is the first major piece of Unilever business to be awarded to EHS 4D following the agency being named to Unilever's global digital agency roster last year.
With immediate effect, EHS 4D will be responsible for devising and implementing the global digital strategy for Dove Deodorant, to include web, app, display and social media activities for the portfolio's brands.
This appointment does not affect the brand's current relationships with Ogilvy and Mindshare, which handle above the line and media planning and buying, respectively.
"The entire team at EHS 4D is excited to have the opportunity to work with a world-leading brand like Dove and to help it continue to grow in the digital and social media space," said Matt Atkinson, CEO of EHS 4D Group. "This is a driving endorsement of EHS 4D Group's digital expertise."
Kathryn Harris, Global Brand Director, Dove Deodorant at Unilever, added, "We fully intend to embrace the digital opportunity moving forward and are really excited to be partnering with EHS 4D to do this."
About EHS 4D Group
EHS 4D Group is a marketing specialist which combines expertise in data, digital and direct, comprising of direct agency EHS 4D, data and insight agency EHS 4D Discovery and digital agency EHS 4D Digital. www.ehs4dgroup.com.
EHS 4D Group was awarded Marketing's Direct Agency of the Year in December 2010.
Unilever is one of the world's leading suppliers of fast-moving consumer goods, consisting of three global divisions: foods, home care and personal care. People around the world reach for Unilever products every day. Their brands are trusted everywhere and, by listening to the people who buy them, they've grown into one of the world's most successful consumer goods companies. In fact, a Unilever product is chosen by someone somewhere 150 million times a day. Focusing on performance and productivity, Unilever encourages its people to develop new ideas and put fresh approaches into practice. A strong sense of responsibility to the communities they serve goes hand in hand with this. They don't only measure success in financial terms; how they achieve results is important too. Unilever works hard to conduct its business with integrity -- respecting their employees, their consumers and the environment around us.
Additional information is available at www.unilever.com
SOURCE EHS 4D Group