EIDC Film Office Becomes FilmL.A., Inc. New Name and Downtown Headquarters Underscore Response to Growing Worldwide

Competition for Entertainment Production

    LOS ANGELES, Dec. 9 /PRNewswire/ -- The Entertainment Industry Development
 Corporation (EIDC) -- the Los Angeles region's one-of-a-kind private,
 nonprofit film office charged with facilitating on-location production --
 today announced that it has changed its name to FilmL.A., Inc.  The name
 change coincides with the company's December 19 move from Hollywood to new
 headquarters downtown at Los Angeles Center Studios.
     FilmL.A. President Steve MacDonald says the new name reflects the need to
 be more proactive in response to increasing competition from other regions
 attempting to lure entertainment production.
     "FilmL.A. is not just a name, it's a statement that we are committed to
 keeping L.A.'s signature industry right here at home, where it belongs," said
 MacDonald.  "It's also an invitation to the entertainment industry to keep
 production and high quality jobs in the L.A. region."
     The entertainment industry generates an estimated 250,000 jobs and more
 than $30 billion a year for the local economy.  FilmL.A. has been working with
 Los Angeles Mayor Antonio Villaraigosa to combat runaway production via new
 incentives and efforts to streamline the permitting process.  The first such
 effort is a plan announced by the Mayor last month to waive location fees for
 production at City-owned property.
     According to MacDonald, FilmL.A. is in the midst of a series of
 initiatives to help the nonprofit do an even better job of balancing the
 sometimes conflicting needs of its wide range of stakeholders.  These entities
 include municipal clients, production industry customers and the residents and
 business owners in neighborhoods that host on-location production.
     FilmL.A. is developing new, highly customized information technology to
 streamline the on-location permitting process.  The new system will also
 improve the gathering, processing and reporting of neighborhood information.
 In addition, the nonprofit corporation continues to benefit from a 2003
 reorganization that included new bylaws and installation of an entirely new
 board of directors comprised of representatives from major studios,
 independent production companies, industry vendors, professional guilds/labor
 unions and neighborhoods, as well as business and civic leaders.
     "With all of these changes, we're positioning FilmL.A. for the challenges
 of today's global, highly competitive entertainment industry," added
     About FilmL.A., Inc.
     Founded in 1995, FilmL.A., Inc. (formerly EIDC) is a private,
 one-of-a-kind nonprofit corporation that works on behalf of film, television
 and commercial producers, Los Angeles area residents and local government to
 sustain the Los Angeles region's status as the global leader in media
 production.  FilmL.A. holds contracts with local cities and government
 agencies to facilitate on-location production.  More information about
 FilmL.A. Inc. is available at www.filmlainc.com.

SOURCE Entertainment Industry Development Corporation; FilmL.A., Inc.

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