LOS ANGELES, Dec. 9 /PRNewswire/ -- The Entertainment Industry Development
Corporation (EIDC) -- the Los Angeles region's one-of-a-kind private,
nonprofit film office charged with facilitating on-location production --
today announced that it has changed its name to FilmL.A., Inc. The name
change coincides with the company's December 19 move from Hollywood to new
headquarters downtown at Los Angeles Center Studios.
FilmL.A. President Steve MacDonald says the new name reflects the need to
be more proactive in response to increasing competition from other regions
attempting to lure entertainment production.
"FilmL.A. is not just a name, it's a statement that we are committed to
keeping L.A.'s signature industry right here at home, where it belongs," said
MacDonald. "It's also an invitation to the entertainment industry to keep
production and high quality jobs in the L.A. region."
The entertainment industry generates an estimated 250,000 jobs and more
than $30 billion a year for the local economy. FilmL.A. has been working with
Los Angeles Mayor Antonio Villaraigosa to combat runaway production via new
incentives and efforts to streamline the permitting process. The first such
effort is a plan announced by the Mayor last month to waive location fees for
production at City-owned property.
According to MacDonald, FilmL.A. is in the midst of a series of
initiatives to help the nonprofit do an even better job of balancing the
sometimes conflicting needs of its wide range of stakeholders. These entities
include municipal clients, production industry customers and the residents and
business owners in neighborhoods that host on-location production.
FilmL.A. is developing new, highly customized information technology to
streamline the on-location permitting process. The new system will also
improve the gathering, processing and reporting of neighborhood information.
In addition, the nonprofit corporation continues to benefit from a 2003
reorganization that included new bylaws and installation of an entirely new
board of directors comprised of representatives from major studios,
independent production companies, industry vendors, professional guilds/labor
unions and neighborhoods, as well as business and civic leaders.
"With all of these changes, we're positioning FilmL.A. for the challenges
of today's global, highly competitive entertainment industry," added
About FilmL.A., Inc.
Founded in 1995, FilmL.A., Inc. (formerly EIDC) is a private,
one-of-a-kind nonprofit corporation that works on behalf of film, television
and commercial producers, Los Angeles area residents and local government to
sustain the Los Angeles region's status as the global leader in media
production. FilmL.A. holds contracts with local cities and government
agencies to facilitate on-location production. More information about
FilmL.A. Inc. is available at www.filmlainc.com.
SOURCE Entertainment Industry Development Corporation; FilmL.A., Inc.