Electronic Interactive Map for Expo Launching in Over 10,000 Shanghai Taxis
Interactive navigation, multiple languages, voice function, one hundred landmarks
Creating the map to support the Expo and its theme of "Better City. Better
Life." took more than 12 months of research and development and cost
Let the map "SAY" the destination for you
After touching the Map Icon button, a map of
Uniquely, it can also "talk" to the driver. On finding the location in English or Chinese, the passenger can press a button and the unit will immediately tell the driver in perfect Mandarin where to go.
Touchmedia aims to assist drivers, passengers, Expo and local businesses.
Taxis are a key part of many visitors' experiences of the city and
industry sources believe taxi usage in the 6 months of the Expo will go up by
more than 60 million passengers to over 600 million in total. The taxi
companies, with government support, have been running a program to help
drivers understand key phrases, and to improve courtesy and car cleanliness.
"100 Expo conversations, as the training is called, is useful, but the
drivers' nervousness still often leads to problems when they are trying to
understand a real foreigner. Also the driver may know the 100 phrases but the
foreigner doesn't and may say something completely different," said one of the
leaders of a major taxi fleet in
Even local passengers hail "ideal" service
Local passengers were just as pleased by the new service. Indeed, everyone
interviewed thought it a great idea. As one passenger, Mr Li, related, "I was
Seal of approval of the Shanghai Map Bureau
The Shanghai Municipal Institute of Surveying & Mapping, one of the top
ten production agencies for national geographic information in
This thought was seconded by the senior spokesperson of the Shanghai Expo Bureau. "All visitors to the city will, I am sure, find this useful and we look forward to the second phase focused on the Expo site itself."
The overall aim was summed up by Mr. Fung. "We hope that people will say "Little map, big impact!"
Touchmedia was founded in 2003, by its CEO,
About the Shanghai Municipal Institute of Surveying & Mapping
As a national first grade institution, the Shanghai Municipal Institute of Surveying & Mapping always concentrates on providing professional surveying and mapping services to the city construction that changes with each passing day.
For more information, please contact: Tina Han Senior PR Manager Touchmedia Tel: +86-21-5109-8699 x1277 Email: email@example.com 3/F, No.339 Yuyao Road Jing An District, Shanghai, China 200042
More by this Source
WOW Initiative Changes the Health Attitudes of Millions of Chinese
Jun 25, 2013, 09:21 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.