Electus Announces Three New Series Featuring Chef Nathan Lippy, The Beer Chicks & Drink Inc. For Its Food-centric YouTube™ Channel, HUNGRY, The Place To Satisfy Your Food Obsession, Set To Debut On June 27th
NEW YORK, June 25, 2012 /PRNewswire/ -- Ben Silverman's multimedia studio Electus, an operating business of IAC (Nasdaq: IACI), today announced three new series for HUNGRY, the Company's food-centric YouTube™ channel, launching on Wednesday, June 27th. From grilling to beer to mixology, the new series continue to expand the delicious variety of programming offered on HUNGRY's menu.
Conceptualized under the leadership of veteran food television executive and HUNGRY CEO Bruce Seidel, in partnership with leading entertainment and sports agency Creative Artists Agency (CAA) and with consultation from celebrity chef Duff Goldman, HUNGRY creates the perfect blend of strong characters and unique personalities with real, helpful, and highly entertaining tidbits on everything food. The participating chefs will create amazing, accessible dishes, in ways never seen before, and will explore the world of food for a new generation of passionate food fanatics.
"HUNGRY's newest series will satisfy all of your summer food needs, whether you're looking for unique grilling ideas or tips on the best summer beer & cocktails," said Bruce Seidel, CEO of HUNGRY. "We're especially excited to offer viewers a variety of shows in the 'drink' category, which we feel is perfectly suited to evolve online. Not only will these series offer fresh perspectives that will teach and entertain people, they will also indulge viewers' thirsty obsessions."
The three newest HUNGRY family members include:
- SUMMER BEER COCKTAILS with THE BEER CHICKS (Featuring Christina Perozzi, Hallie Beaune): Christina Perozzi and Hallie Beaune –known as The Beer Chicks – want to change the country's perception of beer! They are diving into the evolving world of brewskis, and will quench viewers thirst for delicious summer cocktails featuring one special ingredient – BEER! Summer Beer Cocktails with The Beer Chicks will premiere in mid-July.
- DRINK INC. (Featuring Steve Livigni, Daniel K. Nelson): Drink Inc. follows the eccentric adventures of Steve Livigni and Daniel K. Nelson, two of LA's top mixologists. As the owners of some of the city's most renowned bars, Steve and Daniel are constantly creating show-stopping cocktails that impress L.A.'s demanding foodie community. Each week, join Steve and Daniel as they visit some of the most unique restaurants to gain inspiration to help them create never-before-tasted cocktails. Drink Inc. will premiere on June 28th.
- GRILL THIS WITH NATHAN LIPPY (Featuring Chef Nathan Lippy): Whether it's charcoal or gas, the grill becomes king when the weather heats up. Chef Nathan Lippy shows viewers his tricks for creating a three-course meal – appetizer, dinner, and dessert –entirely on the grill. Give him five minutes and Chef Nathan will satisfy viewers' appetites….and also throw in a refreshing cocktail to keep you cool by the grill! Grill This with Nathan Lippy will premiere in August.
Lippy, Perozzi & Beaune and Livigni & Nelson join HUNGRY's previously named food personalities Duff Goldman, Chris Cosentino, Alex Thomopoulos, Casserole Queens, Greenfield Brothers, Fung Brothers and Laura Vitale.
Utilizing the reach of leading websites CitySearch and Urbanspoon, HUNGRY's high impact, buzz-worthy programming is specifically tailored to food-lovers of all kinds around the world. From intense culinary challenges and one-of-a-kind dining experiences, to hilarious food pranks and gastronomic adventures, HUNGRY aims to feed the food obsession in each of us. Additional HUNGRY programming and talent will be announced in the weeks and months to come.
Officially launching on Wednesday, June 27th, Electus will announce The HUNGRY Channel's full talent and programming slate in the coming weeks. Viewers can subscribe to The HUNGRY Channel for trailers and show updates at: www.youtube.com/hungry. For additional information or to connect with HUNGRY's social media platforms, please visit: Twitter: https://twitter.com/HungryYouTube; Facebook: http://www.facebook.com/HungryYouTube; Google Plus: https://plus.google.com/100071664812864525751/posts
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman in partnership with IAC [NASDAQ: IACI], the company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. For more information on Electus, visit www.electus.com.
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