WEST PALM BEACH, Fla., Jan. 4, 2017 /PRNewswire/ -- Benjamin Macfarland, Co-founder & CEO of Elite Stor Capital Partners (Elite) announced today that Rob Consalvo will become the new President and Chief Technology Officer of the company. In his former role as COO at iStorage, Consalvo managed 70 self-storage locations across 12 states. At Elite, he has extensive plans to build out the management platform. His plans include implementing an automated revenue management system, advanced digital marketing, inquiry and conversion tracking, and various other automated accountability systems to help operations stay in the know and drive profitability at Elite.
"Bringing Consalvo on board not only adds the I.T. expertise our company has been searching for, but the skills to drive operational efficiency as we scale and strive to further enhance the customer experience and continue to drive outsized returns to our investors," says Macfarland.
The addition of top industry talent will help Elite kick off 2017 and continue to build momentum. In 2016, Elite doubled its footprint to nearly 3-million square feet. Coming off the approximate 5.8 million square foot sale of iStorage to National Storage Affiliates, Consalvo has a vision for Elite and is ready to make an impact. "What you can measure you can manage," says Consalvo. Most importantly, Consalvo's passion for team building and high energy drive fits Elite's culture. Consalvo has the full support of the executive team and partners to take the reins and manage the company in 2017 and beyond. He will be a great compliment to Macfarland's investment prowess.
About Elite Stor Capital Partners
Elite is a real estate investment company focused on the acquisition and development of self-storage properties as well as direct equity investments with developers and operators across the country possessing a proven track record in self-storage. Elite operates under the brand Storage Rentals of America (www.StorageRentalsofAmerica.com).
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SOURCE Elite Stor Capital Partners