MIAMI, January 16, 2013 /PRNewswire/ --
EmergingGrowth.com, a leading digital financial media company, Reports on Blue Calypso, Inc.
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Blue Calypso (OTCBB: BCYP) is the leader in digital word-of-mouth marketing and advertising. With Blue Calypso's patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales. Some of the companies taking advantage of Blue Calypso's technology are Travelocity, Motorola (NYSE: MSI), Kraft, JCP Cares and Ford (NYSE: F).
Similar to Vringo, Inc. (NASDAQ: VRNG) and in addition to the cutting edge social media technology, Blue Calypso is involved in several intellectual property infringement suits. BCYP has retained the IP litigation powerhouse Fish & Richardson who since 1878 has remained one of the most reputable and longest standing IP litigation legal firms in existence.
Fish & Richardson is working with Blue Calypso on a contingency basis.
Keep an Eye on the stock as more information regarding the lawsuits and marquis clients come to fruition.
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