CHICAGO, March 31, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top five global independent public relations firms, today announced that it has been hired as U.S. public relations agency of record by Munich-based emnos (www.emnos.com), a global consulting and services firm that provides data analysis, insights and tools for retailers and consumer businesses. As agency of record, MWW will lead a national media relations and B2B program to promote the arrival of emnos in the U.S. and raise awareness for the company's proprietary data analysis technology, research tools and consulting services, which help retailers grow by making better commercial decisions.
"emnos is a global leader in helping retailers harness and channel the power of data to build stronger customer relationships," said John Digles, MWW executive vice president, Chicago office GM and a senior lead of the firm's technology practice. "We are honored to be part of emnos' entry into the U.S. as we support the firm in communicating their distinct market offering. Our program will promote emnos' thought leadership, retail customer insights and data analysis technology and services to marketers and other key executives."
emnos USA offers a unique combination of retail consulting, data analytics, proprietary tools and solutions that enable its clients to effectively use customer transaction data to increase sales and drive customer loyalty. By placing customer knowledge at the center of decision-making, emnos provides insights that enable retailers and their supplier partners to increase revenues and reduce costs while giving clients the power to make the most profitable choices for their business, at every level.
"During our expansion to the U.S., emnos was seeking a public relations and marketing partner that understood the retail space and how to reach key decision-makers. MWW's extensive media relationships and proven ability to communicate unique technology offerings sets them apart," said emnos USA Managing Director, Dr. Matthew Green. "We look forward to working with MWW to build our presence and prospects in the U.S. as we help more retailers build stronger relationships with their most important customers."
emnos is part of the Loyalty Partner, a subsidiary of American Express, and currently has a workforce of some 100 employees at offices in Munich, London, Paris, Madrid, Warsaw and Chicago. The company's U.S. headquarters is located in downtown Chicago with 30 employees and serves a number of top 10 U.S. retailers.
MWW's team for emnos includes trained practitioners in B2B, retail and corporate communications as well as technology and media relations specialists. The emnos account will be based in MWW's Chicago office led by Mr. Digles.
Operating throughout Europe and in the U.S., emnos is part of Loyalty Partner, a subsidiary of American Express. The company empowers retailers and their suppliers to decode what millions of transactions reveal about consumers and use that data to deliver tangible business growth. These insights are used across the organisation to support more informed decisions in marketing and multichannel strategies. To learn more about emnos and its unique offering of strategic planning, retail data analytics and insight solutions, visit www.emnos.com. Connect with emnos on Facebook, LinkedIn, Twitter and YouTube.
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2013 "Best Places to Work in New Jersey" by NJBiz and 2012 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.