Empathy Lab and Client Liberty Global to Share TV Everywhere Expertise at Digital Hollywood NYC 2012
Leading digital agency's November 15th discussion to redefine the television watching experience
CONSHOHOCKEN, Pa., Nov. 12, 2012 /PRNewswire/ -- Empathy Lab, a suburban Philadelphia digital agency focused on driving breakthrough innovations across web, mobile, tablet and smart TV for Fortune 500 and fast-growth organizations around the world, will share its knowledge and expertise on TV Everywhere at one of the nation's leading conferences for digital thought leadership – Digital Hollywood NYC 2012.
Empathy Lab and guest Bob Greene, Managing Director of Online Entertainment for Liberty Global – the leading international cable company – will present The Top Five Critical Success Factors when Re-Defining the Television-Watching Experience at Digital Hollywood NYC on November 15th, 2012. The 45-minute session will include a practical, real-world discussion around TV Everywhere products, with takeaways to include overcoming the most challenging aspects of envisioning, designing and developing a TVE experience, whether planning a new build or enhancements to an existing product.
"You cannot underestimate the hurdles that must be overcome in designing and delivering any type of best in class product," says Jon Molod, Empathy Lab's SVP of Media & Entertainment. "The TVE space brings with it unique business, organizational, technical, and product design challenges that are still very new and quickly evolving. With a successful track record in delivering these products with true industry leaders like Liberty Global, we continue to gain knowledge and expand upon our tool kit for getting in front of, and managing inevitable issues in real time – issues that could stand between good and great."
The panel for Empathy Lab's session includes lead members of the cross-functional Experience Design and Development team who worked closely on Liberty Global's recently launched Horizon.tv cross-platform experience – the #1 downloaded app in the iTunes store within its first week of launch in Amsterdam.
Empathy Lab is a global leader in the development of user experience for TV Everywhere deployments. Most recently, Empathy Lab partnered with Liberty Global on the design and deployment of their Horizon TV Online platform, which launched in the Netherlands in September 2012. Liberty Global rewarded Empathy Lab for its contributions to Horizon TV Online with the s-2012-technology-summit_>s-2012-technology-summit_>2012 Global Vendor Award for Innovation and Breakthrough at their annual technology summit in Amsterdam. The award recognized Empathy Lab as a leading partner among over 1000 vendors who support Liberty Global in their strategic and operational initiatives.
For more information or to register for Empathy Lab's session at Digital Hollywood NYC on November 15th, visit: http://empathylab.com/empathy-lab-at-digital-hollywood.
ABOUT EMPATHY LAB
Empathy Lab is a leading digital agency focused on delivering breakthrough strategies and experiences that drive business success across all connected devices for Fortune 500 and fast-growth organizations around the world. Empathy Lab's clients include Liberty Global, the American Red Cross, Avon, Comcast, DirecTV, TJX Companies, NBC Universal, Nintendo, Rogers Communications, Lionsgate, Sony, Chartis/AIG, Chubb, Reed Elsevier and Philosophy. For more information, please visit: http://www.empathylab.com
CONTACT: Michelle Pack, Director of Marketing
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