2014

Empowered Products Wins XBIZ Award for Sexual Supplement Company of the Year

LAS VEGAS, Feb. 9, 2012 /PRNewswire/ -- Empowered Products, Inc. (OTCBB: EMPO.OB – News) an emerging leader in the high-growth sexual wellness sector through its trademark PINK® and GunOil® brands, announces that it has received the 2012 XBIZ Sexual Supplement Company of the Year award. The 10th anniversary show of the XBIZ Awards was held in January in Santa Monica, California and honored the most outstanding achievements across industry sectors during the past year with more than 140 award categories.

Scott Fraser, president and CEO of Empowered Products, commented, "We are very proud of the recognition and the consumer excitement that is expanding around our libido enhancing supplements. Our recent success in this lucrative niche of the wellness sector points to our projected path for future growth."

Empowered Products' GunOil® High Caliber DRIVE and PERFORMANCE supplements combine to naturally build testosterone and to increase blood flow for enhanced desire and longer endurance. Empowered Products' PINK® Elevate Libido supplements are designed to propel women's sexual expression and sensitivity. More information on both men and women's formulas can be found at www.EmpoweredProducts.com

About Empowered Products, Inc.

Empowered Products, in just its first nine years of operation, has quickly forged a leading presence in the global wellness industry with the development, manufacture, and distribution of currently 17 high quality, elegantly packaged wellness products. Headquartered in Nevada, USA, the Company's empowering products are currently available at over 3,000 retail locations in more than 30 countries spanning four continents. Investors are encouraged to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160.  The Company's media-contact line is 877-305-1163.

About XBIZ™

XBIZ™ is the adult entertainment industry's leading source for business news and information, providing up-to-the-minute coverage of the industry at XBIZ.com and in two monthly trade journals — XBIZ World for the Internet and technology sectors and XBIZ Premiere for the retail market. In addition, XBIZ hosts two annual trade conferences, the XBIZ Forum and XBIZ Conference, which culminates with the annual XBIZ Awards, a red carpet gala event honoring the most influential companies and performers who play an essential role in the growth and popularity of adult entertainment around the globe. XBIZ is frequently cited in mainstream media for coverage of the adult entertainment industry and has been published in CNN, Fox News, Newsweek, MSNBC, Forbes, The Wall Street Journal, Wired, CNET, ABC, USA Today and Los Angeles Times among others.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.

SOURCE Empowered Products, Inc.



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