LONDON, Dec. 1, 2016 /PRNewswire/ -- Hogarth has successfully combined its production expertise with powerful workflow and asset management capabilities allowing the production, adaptation, supply and sharing of marketing materials for global brands.
Since its inception in 2008, Hogarth has grown rapidly and is now a truly global agency with nearly 2,000 employees based in offices across 30 countries. This growth would not have been possible without a robust digital infrastructure supporting automated marketing processes.
Hogarth has developed a range of technology (including ZONZA, a global DAM system) and has a long-standing partnership with Encode. Encode provides its SAAS-technology to drive production, interact with Hogarth's clients and their agencies and deliver marketing production of the highest quality.
"Using Encode at the centre of our operational platform allows us to capture a full audit trail of all production activities, both internally in our studios and externally with clients. Being able to review production data is an important part of our business," says Darren Parker, Founder and Vice President Technology at Hogarth.
Marketing Implementation Built on Technology
As Hogarth has grown rapidly it has required all its partners to deliver higher-levels of support to manage the huge increase in the volume of jobs and associated data. With an ever-growing list of clients, there have also been numerous demands from these brands for Hogarth to develop new technology products. This combination of growth and increased complexity requires flexible and scalable partners.
"We're very happy that Hogarth is benefiting from Encode's latest products and we're proud to work with one of the leaders of global advertising production and marketing implementation," says Encode CEO Jonas Almstrup.
With Encode, Hogarth can configure a workflow for each client, while maintaining a standardised approach internally, ensuring production efficiencies.
"We are using Encode as part of our platform as it allows us to be flexible in how we deliver our end-to-end process. We use a powerful combination of the Encode platform and our own technologies right from the client brief all the way through to asset delivery. And we are able to produce reports and analysis covering every step," says Darren Parker and he continues:
"The Encode component allows everyone involved in the marketing production process to work in a more informed way, saving us time and - most importantly - reducing costs for our clients."
Encode CEO Jonas Almstrup adds: "Hogarth's remarkable success demonstrates how versatile the Encode platform is when supporting, multichannel marketing operations. We are looking forward to developing our roadmap and services to keep giving customers like Hogarth a competitive edge."
Hogarth's system "FIDO" is built on the Encode platform: http://www.hogarthww.com/technology/technology-workflow/
Encode delivers marketing operations management solutions to retail chains, brands and advertising production agencies. http://www.encode.eu/
Hogarth Worldwide is a global marketing production agency, headquartered in London, part of WPP. http://www.hogarthww.com/
CEO, Encode ApS
+45 2476 9825
VP Technology, co-founder, Hogarth Worldwide Limited
+44 7595 003302
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SOURCE Encode ApS