Endangered Species Chocolate Introduces New Packaging to Increase Brand Awareness

INDIANAPOLIS, March 6, 2012 /PRNewswire-iReach/ -- To continue to expand its brand awareness Endangered Species Chocolate (ESC) is updating its packaging to portray a more premium product.  The new packaging will focus on highlighting the quality of the product inside, while still continuing to highlight the heart of the company's 10 percent give back mission.

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After meeting with focus groups, participating in store demos and getting direct feedback from their consumer's, ESC made the decision to update its packaging giving it more of a modern and clean feel. This new design will also help the company compete with an increasingly competitive natural and organic food industry.

"The overall goal of the design was to show new and current consumers that ESC is a premium, great tasting product," says Nick Lee, Creative Director for Endangered Species Chocolate.  "Which will help create a better world with each purchase...simply put, to tell our story more effectively."

Along with the new look the packaging will also feature updated animal plight facts, enhanced animal images and graphic elements along with information about the company's on the ground work in Ecuador with the Endangered Species Chocolate Foundation. At the same time the company is also expanding its product line by introducing its 1.4 oz organic bars to Canadian consumers.

"I think it's important for consumers to know that a lot of hard, honest work goes into each Endangered Species Chocolate product to help make the planet a better place," says Lee. "Packaging is one way we can explain our story quickly and effectively. Simply put you can have your premium chocolate and feel good about it too!"

Consumers will begin to see the new packaging in stores nationwide beginning this spring. For more information and to purchase the newly redesigned natural and organic ethically traded chocolate visit www.chocolatebar.com

About Endangered Species Chocolate

Indianapolis-based Endangered Species Chocolate is a mission-driven company that is passionate about chocolate and the environment.  Endangered Species Chocolate is committed to providing chocolate-lovers with premium, all-natural and organic chocolates that are ethically traded and sustainably grown. Adding to the impact of each chocolate bar, Endangered Species Chocolate donates 10—percent of net profits to fund species and habitat conservation.  A top selling brand in the natural food category, Endangered Species Chocolate offers more than 30 products.  For more information, visit www.chocolatebar.com

Media Contact:

Natalia Wolting of Endangered Species Chocolate, +1-800-293-0160 ext. 133, nwolting@chocolatebar.com

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SOURCE Endangered Species Chocolate

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http://www.chocolatebar.com