NEW YORK, April 3, 2012 /PRNewswire/ -- Kevin Liles, Founder & CEO of KWL Enterprises, launched today the "Make It Happen CareerMotivations" Challenge, an initiative that will be providing a million career assessment tests, normally priced at $129, at no cost to youth nationwide through a partnership with CareerMotivations.com. To take the assessment test-takers can visit Kevin Liles' Facebook fan page or http://tiny.cc/KevinLilesChallenge. Liles aims to complete one million assessments by September 1, 2012.
Joining Liles in the initial launch of this initiative are the public school systems of the District of Columbia, Philadelphia, PA and Baltimore, MD.
"As I recently celebrated my birthday, I reflected on the path that my life has taken and felt gratitude that I am able to give back," Liles said. "In today's knowledge economy, self-knowledge is more important than ever. By helping young America identify its talents and determine methods to achieve career goals, we can help the next generation find their own path to success," Liles added.
Nationwide, the unemployment rate of younger Americans – 16-to-24 year olds – hovers over 20 percent, with 49 percent of African-American teens and 39 percent of Hispanic teens unemployed. By discovering personal aptitudes, leadership style, and cognitive skills, results from CareerMotivations' assessment empowers test-takers to identify an educational and personal development path to career goals. In fact, the CareerMotivations assessment tool uses MAPP, a format that has been used by more than seven million people over the past eight years, including 3,000 schools and 500 companies.
"This is an incredible opportunity for anyone looking to get started or press reset on their career goals. I believe in 'Generation E': Education, Employment, Empowerment and Entrepreneurship and that's why this race to a million assessments is a critical step in helping a new generation of talent find their path," Liles said.
"CareerMotivations is delighted to support Kevin Liles with his educational outreach & empowerment initiative. We share his view that it's never too late for people to reevaluate, reinvent, and redefine themselves," Tom Ferrara, Partner and Co-Founder of CareerMotivations said. "The CareerMotivations assessment helps people identify their motivational, educational & career interests, thus empowering them with a personal road map for the process," Ferrara added.
About KWL Enterprises
KWL Enterprises is a strategic holding company that manages a portfolio of brands in talent management, brand development, marketing and philanthropy. KWL Enterprises portfolio is fueled by world-class brands including: KWL Management, TrueComm, NextGen, KevDar, Make It Happen Foundation and MWW Entertainment. Under the vision and expertise of founder and CEO, Kevin Liles, former President of Def Jam Records and Executive Vice President at Warner Music Group, KWL Enterprises offers value to clients across a range of industries.
CareerMotivations is an educational services company that specializes in providing interactive assessment solutions to secondary, post-secondary institutions and individuals. By capitalizing on proven techniques to determine a person's educational and career motivations, we help identify mutually beneficial relationships between a student and their desired education and career path. CareerMotivations believes that both schools and students desire the same goal: success. CareerMotivations' mission is to help both schools and students understand which education and career path is the most likely to achieve success. By determining and qualifying a student's inner career & learning motivations, schools can enroll students in programs that match the individual's motivations- leading to improved retention and higher graduation rates. . CareerMotivations provides both students & schools the ability to identify and understand true career and educational motivations so they can properly pursue the area where they possess the highest motivational interest and passion. The CareerMotivations assessment is available in the following languages; Arabic, Bulgarian, Chinese, English, French, Kings English, Korean, Polish, Portuguese, Russian, Romanian, Slovakian, Spanish and Swedish.
SOURCE KWL Enterprises