Enhanced MSN Communication Services Deliver Compelling Opportunities for Advertisers

Volvo, Sprite and adidas are Some of First MSN Advertising Partners to Use New

Ways for Marketers to Communicate Their Brand and Connect with the

MSN Audience

Apr 07, 2005, 01:00 ET from advertisers' return on investment.

    REDMOND, Wash., April 7 /PRNewswire-FirstCall/ -- MSN today announced new
 opportunities for advertisers to more deeply integrate their brands into
 consumers' overall communications experience with the latest version of MSN(R)
 Messenger and MSN Spaces. At the center of the offerings are branded theme
 packs* for MSN Messenger 7.0, which offer engaging ways to interact with a
 brand while also extending the life of the ad campaign and helping increase
 advertisers' return on investment.