Ensighten Debuts Latest Tag Management Technology for the Travel Industry at Travel Technology Europe 2013

LONDON, Feb. 4, 2013 /PRNewswire-iReach/ -- Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions that optimise digital marketing performance, debuts the latest version of Ensighten Manage at this year's Travel Technology Europe. Ensighten Manage 2.0, the industry's only real-time tag management system (TMS), enables non-technical business users to master advanced tag management techniques that increase visitor engagement and conversion to sale while increasing site-wide performance by 20-40 percent.

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"The huge adoption of digital marketing techniques by the travel industry has led to heightened interest in Ensighten's tag management technology," said Adrian James , managing director of Ensighten EMEA. "We invite attendees to drop by our stand and see how Ensighten Manage can streamline their digital marketing processes and enable non-technical users to boost their marketing agility."

Ensighten customer TUI Travel has had first-hand experience with Ensighten's technology. "Tag management bridges the gap between analysts and developers," said Adrian Maguire , web analytics manager at TUI Travel. "Ensighten enables TUI to maintain flexibility in its analytics and technology management procedures, and liberates us from the constraints of website development cycles. It's a new capability for us, but we've seen some really strong early results."

HOW TO MEET ENSIGHTEN AT TRAVEL TECHNOLOGY EUROPE 2013

• Ensighten is hosting a panel: "From tags to riches: why tag management is the way forward for the travel industry"  (11:45 am, Tuesday, February 5, room MC02).
• Drop by Ensighten at stand D21 to get a demo of Ensighten Manage 2.0, the latest in real-time tag management technology. Learn how Ensighten is enabling digital marketing professionals in the travel sector to shorten deployment cycles and gain control of website functionality using new features that include Visual Tagger, App Library, Tag Conditions, and support for enterprise workflow.
• To set up an interview with Ensighten email Tim Cox at tim@zingpr.com.
• Travel Technology Europe opens tomorrow at Earl's Court in London.

THE STATE OF THE ART: REAL-TIME TAG MANAGEMENT

Ensighten has pioneered the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. Ensighten's intuitive interface lets non-technical marketing professionals easily add, remove, or modify any third-party digital marketing tag or pixel, and see the results immediately — without the need for IT resources. Ensighten Manage is the only tag management system that gives marketers and website analysts precise tag control over website behavior by visitor, session, and page. Ensighten's technology harmonizes tag data collection across all platforms and devices: Web, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more.

ABOUT TRAVEL TECHNOLOGY EUROPE

Travel Technology Europe is the largest exhibition and conference of its kind in Europe, dedicated to providing the travel industry with technology solutions. Travel Technology Europe 2013 takes place on February 5 & 6, 2013 at Earls Court in London. For more information, visit www.traveltechnologyeurope.com.

ABOUT ENSIGHTEN

Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 25,000 Web domains across 150 countries, representing more than $25 billion in ecommerce for top brands that include A&E Networks, Microsoft Stores, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.

Media Contact:

Tim Cox , Ensighten, 650-369-7784, tim@zingpr.com

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SOURCE Ensighten

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