Ensighten Expands Global Footprint, Partners with Australian Digital Marketing Expert 2DataFish
2DataFish standardizes on the Ensighten Manage tag management system, sees advantage of real-time, enterprise-grade capabilities for its clients' high-traffic websites
CUPERTINO, Calif. and SYDNEY, March 19, 2013 /PRNewswire-iReach/ -- Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions, has established commercial activities in the Asia-Pacific region by signing its first service partnership in the region with 2DataFish, a Sydney-based online testing, content optimization and analytics consulting company.
Ensighten's enterprise-class tag management system dovetails with the wide range of digital marketing and analytics services that 2DataFish offers to its clients across Australia, which include Telstra, Virgin Australia, Suncorp, Commonwealth Bank, RAMS, Snapfish by HP, and Medibank. With Ensighten technology in place as 2DataFish's tag management system (TMS) of choice, the firm can shorten the time it takes to set up and deploy a wide range of digital marketing technologies, enabling 2DataFish to fast-track tag changes and optimizations required by its clients — thereby focusing more on strategic consulting and less on tactical implementation.
The benefits delivered by Ensighten's technology also extend into another core area of competence of the firm: analytics. Simplified tagging and better control over tag behavior on the websites of 2DataFish clients enable faster interpretation of visitor data captured by Ensighten's real-time tag management system and cloud-based tag delivery network, boosting analytic insight that drives bottom-line results for the firm's clients.
2DataFish will standardize all tagging initiatives on the recently announced Ensighten Manage 2.0. Manage 2.0 offers advanced data collection, visitor tracking and website personalization benefits, boosts visitor engagement and conversion to sale, and increases site-wide performance by 20-40 percent.
"2DataFish's success has been built on helping our enterprise clients drive value from their investment in best-of-breed marketing technologies and we're proud to add Ensighten into our stable of supported platforms, " said Steven Hann, director of 2DataFish.
"All of our clients have differing needs in digital marketing technology, so the new App Library feature of Ensighten Manage will accelerate project completion cycles," said Joey Nguyen, head of technology of 2DataFish. "Additionally, Ensighten's technical leadership and close working relationship with Adobe is a major advantage for us as specialists in Adobe Marketing Cloud technologies."
As an Ensighten partner, 2DataFish has joined Ensighten Connect, giving it access to a framework of benefits and services that enable its analysts to easily deploy Ensighten's tag management technology. Through the Ensighten Connect Program, 2DataFish can implement best practices for tag management and drive its own value-added solutions on the Ensighten Platform.
"We're really thrilled to start working with 2DataFish because they will provide an excellent entrée into the Asia-Pacific region," said David Saxon, VP of partnerships at Ensighten. "Working together, we can develop extremely agile marketing campaigns for 2DataFish clients, and we look forward to introducing Australian firms to the benefits of advanced tag management technology. We welcome Steve and his team to the Ensighten family of excellent partners."
2DataFish provides digital marketing consulting to Australia's biggest brands. 2DataFish helps businesses achieve excellence through digital analytics and improved customer engagement through personalised content. With a key focus on the Adobe Marketing Cloud and complementary technologies, 2DataFish is dedicated to client success. Visit 2DataFish at www.2datafish.com.au and follow us on Twitter @2DataFish.
Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 25,000 Web domains across 150 countries, representing more than $25 billion in ecommerce for top brands that include A&E Networks, Microsoft, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.
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