Enterprise Blogging Survey Finds Corporate Adoption of Blog Tools Is Key Driver of Social Media Market

Almost 90% of Companies Surveyed Are Either Already Blogging or

in Planning Stages to Do So



Oct 17, 2005, 01:00 ET from iUpload

    NEW YORK, (BlogOn 2005), Oct. 17 /PRNewswire/ -- The first survey to
 assess the adoption of blogging in the enterprise, conducted by research firm
 Guidewire Group and corporate blogging solutions provider iUpload, reveals
 that corporations are increasingly adopting blogs for both internal and
 external communications in order to improve relations with customers as well
 as overall business processes. The "Blogging in the Enterprise" survey
 suggests that corporate blogging will be a key driver for the next wave of
 adoption of social media tools.
     The survey polled corporate marketing and communications professionals to
 gauge adoption patterns, explore barriers to adoption, and discover new
 applications as businesses tap the tools of social media to create new
 conversations with their customers, partners, and employees.
     The survey's key findings include:
 
     -- Corporations of all sizes and across a wide array of industries are
        adopting blogging technologies and practices. 89% of respondents are
        either blogging now or are planning to blog.
     -- Corporate adoption of blogging is entering its hyper-growth phase. More
        than 50% of respondents have launched one or more blogs in the last
        year. Less than 10% have been using blogs for more than 3 years.
     -- Adoption is being driven by specific business benefits from both
        internal- (improved internal communications -- 77.4%) and
        external- (improved brand recognition -- 78%) facing deployments.
     -- Barriers to adoption exist, but they are limited in scope compared to
        other emerging technologies, and are not significantly related to
        technology issues themselves.  Of corporations that do not yet blog,
        57% say they are unsure of the benefits, whereas 42% of those who do
        blog say that maintaining enthusiasm for the blog deployment is the
        largest barrier to success.
 
     Methodology and Sample
     The "Blogging in the Enterprise" survey was fielded for two weeks in
 September 2005.  The online survey was open to public participation,
 encouraged by direct email to a random sample of 5000 CMO Magazine readers, a
 press release announcing the survey, and unsolicited postings in various blogs
 and blog search engines.  140 individuals responded to the survey.
     Respondents represented a wide selection of job titles, including C-level
 executive, president, director, marketing manager, student, consultant,
 professor and systems analyst. The vast majority of respondents are from the
 U.S.A. (77%), with Canada, Western Europe and Central/South America also
 represented.
     Smaller companies were represented more than larger ones, with 53% having
 a revenue of $10 million, and 23% having a revenue of more than $100 million;
 and 54% having less than 100 employees and 19% having more than 1000.
     The survey executive summary is available for download at
 http://www.iupload.com .
 
     About Guidewire Group
     Guidewire Group is a global research firm focusing exclusively on emerging
 technology companies and markets. The company's online media, reports, and
 executive events bring the right people together at the right time with the
 right information to accelerate market development and business opportunity
 for entrepreneurs and those who support them. For more information, visit
 www.guidewiregroup.com.
 
     About iUpload
     iUpload is a leading content management and corporate blogging software
 company whose solutions help organizations optimize the marketing potential of
 their content. Whether you're an individual, a corporation or a community,
 iUpload provides a powerful one-stop solution for creating, managing and
 distributing all of your content, while giving you a new social marketing
 platform that extends your corporate voice and strengthens your brand across
 multiple communities. The iUpload Application Suite consists of iUpload
 Content Manager, iUpload Personal Publisher, iUpload Community Publisher and
 iUpload Perspectives. All four products work seamlessly together using the
 same user interface, making it easier for authors of all levels to reach new
 audiences instantly. iUpload's scalable approach allows seamless integration
 into any environment, making them the choice for a wide range of customers.
 Founded in 1998, iUpload's headquarters are in Burlington, ON, Canada. For
 more information visit http://www.iupload.com .
 
 Available Topic Expert(s): For information on the listed expert(s), click
 appropriate link.
 Robin Hopper
 http://profnet.prnewswire.com/ud_public.jsp?userid=523591
 
 

SOURCE iUpload