Entertainment and Non-Profit Leaders Converge for CAUSE PLACEMENT October 11, 2012 in Washington, DC

NEW YORK, Sept. 27, 2012 /PRNewswire-iReach/ -- Entertainment and Non-Profits Converge for CAUSE PLACEMENT™ Event – October 11, 2012 in Washington, DC

On October 11, 2012 a diversity of entertainment and non-profit leaders will gather at The Historic NCC Theatre in Washington, D.C. for the "CAUSE PLACEMENT 2012" from 9am5pm for an interactive event that will explore the strategies and initiatives related to causes and content for all areas of entertainment including film, television, theater and music.

"Entertainment brands have a unique opportunity to reach untapped audiences while also helping to improve the lives of others and those in their communities by embedding causes in an authentic and effective way," said Erik Lokkesmoe, partner of Waking Giants Entertainment Group. "Everybody wins with cause placement."

Through case studies and real life stories, attendees will learn how to implement cause marketing and placement into their professions from entertainment and brand executives. Featured speakers include leaders from: United Talent Agency, Discovery Channel, Sony, Lifetime, and USA Networks.

Representatives from select non-profits including The United Nations Foundation, The Tony Awards, The Broadway League, Hollywood Health & Society, Malaria No More, International Rescue Committee, and The National Fatherhood Initiative will educate attendees on the alignment of entertainment organizations with various non-profit causes to generate enthusiasm and loyalty, acquire new and diversified supporters, and raise much-needed funds.

Cause Placement 2012 aims to connect causes and entertainment properties, by offering new insights and strategy, and practical ways that both can create big wins for their content and missions. 

Through a series of in-depth presentations by industry leaders from the world of entertainment and philanthropy, Cause Placement 2012 will provide an unparalleled and an in-depth look at how organizations can embed messaging and marketing into various channels of entertainment including: movies, television, celebrity activation, publishing, music and gaming.  Equally, entertainment properties will gain strategic insight on reaching and building audiences and followers by aligning with cause-related and social good organizations.

"The power and possibilities for non-profits and causes to partner with entertainment is massive," said Philips McCarty, principal of Good Scout Group, one of the organizers of the event. "It's more than just marketing; it's about integrating from scripting through production, events and social channels and so much more, to connect audiences with the larger themes told through songs and stories."

Cause Placement 2012 is created and produced by Good Scout Group, an innovative social good consultancy for the world's leading non-profits and causes, in association with Different Drummer, a leading audience and fan mobilization agency for global entertainment content. For more details on program and registration, please see www.causeplacement.com.

For interview requests with speakers or organizers, please contact alison@goodscoutgroup.com

Media Contact: Alison Nakamura Good Scout Group, 212.392.4706, alison@goodscoutgroup.com

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SOURCE Good Scout Group




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