GRAMMY® Station Launches on Pandora®
OAKLAND, Calif. and LOS ANGELES, Jan. 20, 2011 /PRNewswire/ -- Pandora, the popular personalized internet radio service, and The Recording Academy® announced today the launch of a special-edition GRAMMY® Pandora® internet radio station. The station, at pandora.com/grammys, adds to the building excitement for the 53rd Annual GRAMMY Awards on Sunday, February 13th on the CBS Television Network from 8-11:30 p.m. EST/PST. People can simply add the GRAMMY station to their personalized Pandora internet radio station list by visiting pandora.com/grammys. The station allows fans to listen to a selection of songs from this year's nominees as well as easily click-to-buy their favorite tracks.
Said Tim Westergren , Founder and Chief Strategy Officer of Pandora, "Like the GRAMMY Awards, Pandora internet radio is about celebrating new musicians as well as honoring well-known ones. Our mission is to give people music they love and help musicians find a wider audience of listeners. A special-edition station, like this GRAMMY station, adds yet another way for listeners to enjoy and discover great music from a wide range of styles."
On Pandora internet radio, composers and performers earn a royalty every time their songs are played. Pandora has 75 million listeners who each have the ability to create up to 100 personalized radio stations. Pandora internet radio is free, easy to use, and currently accessible on more than 200 connected devices including smartphones, cars, TVs and more.
Pandora gives people music they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" – a favorite artist, song or genre. The Music Genome Project®, a deeply detailed, hand-built musical taxonomy, powers Pandora® internet radio's personalization using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora® internet radio to hear music they love. www.pandora.com
ABOUT THE RECORDING ACADEMY
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/thegrammys, a Facebook fan at www.facebook.com/thegrammys, and a YouTube channel subscriber at www.youtube.com/thegrammys.
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