EDMONTON, Alberta, Jan. 19, 2016 /PRNewswire/ -- Entrepreneur Troy Hollenbeck is helping to educate his current and prospective customers with the release of his online marketing blog and e-book library. Hollenbeck recently launched Evolve Journal, LLC, a sales and multi-channel marketing company, which will integrate honesty, integrity and business ethics into all aspects of the company's business to help people market products better.
Hollenbeck felt strongly about offering these free resources because he felt it was important for a business owner in today's digital realm to connect with his customers and readers. He understands that to build a sense of trust and professionalism with his prospective customer base, he needed to provide a vehicle for people to learn more about him and to give people helpful information about what to avoid with online marketing since strategies can often be confusing and challenging to navigate. Providing tips can also help to close the knowledge gap and shorten the learning curve for his readers.
"I have a genuine interest in helping others online to expand their businesses and make money, with whatever business model they are utilizing," says Hollenbeck. "I'm not interested in get rich quick schemes, I'm more of a 'blue-collar worker' type of entrepreneur. I want to put out relevant educational content that people can easily access to understand what works and what doesn't."
The Evolve Journal blog will touch on many topics of concern to video marketers specifically and to online marketers more broadly. In a recent January post, Hollenbeck highlighted the importance of video marketing for lead generation. He noted that with the rise of more online platforms and social media sites adding video content, it was becoming a key strategy for businesses to market themselves and their story to customers in large masses.
Hollenbeck highlighted that in 2014 there was a 43 percent rise in audiences engaged with online videos and that three out five are utilizing their mobile phones and devices to watch videos. YouTube, he notes, is seeing more than 800+million views per month.
"It's really all about a business's ability to tell their story," says Hollenbeck. "Video is simply a better way for people to communicate, and small and large businesses alike are using branded engaging videos to deliver their message and drive more sales."
Focus on video is just one aspect of the blog. Another post rolled out marketing trends for 2016. The blog and e-book library are full of practical educational resources for businesses of all types to learn more about Hollenbeck and online marketing strategies.
To learn more, visit TroyHollenbeck.com.
About Evolve Journal, LLC
Evolve Journal, LLC, launched by entrepreneur and online marketing expert Troy Hollenbeck. Is a sales and multi-channel marketing company which offers an educational marketing blog and e-book library.
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SOURCE Troy Hollenbeck