NEW YORK, Nov. 1, 2016 /PRNewswire/ -- Today Epicurious launches "Epicurious Recipes & Food Videos," a new app for iPhone and iPad that includes original video for the first time ever, putting more than a thousand food videos directly at your fingertips.
"We believe that the future of recipes is video," says Eric Gillin, executive director of Epicurious and head of product for the Food Innovation Group. "When you open Facebook, when you open Instagram, more people are learning to cook and getting inspiration for their next meal from food videos than before."
The new Epicurious app will launch with 90 brand-new recipe videos and ten new series, including "Three-Ingredient Thanksgiving," delicious and simple holiday recipes that can be created using just three ingredients, like an orange-sage turkey or a caramel apple tart.
The app also contains cooking tips, recipe collections, and holiday menus for the first time ever, along with more than 35,000 tested recipes that users already know and love. Updated each morning with videos, recipes, and expertise from the editors of Epicurious.com, the new app is more than a utility—it's a daily destination for home cooks.
"We challenged ourselves to come up with a whole new way of thinking about food content," says Epicurious editor David Tamarkin. "Our goal is to give readers what they want, when they need it—from the grocery aisle to the kitchen counter. The new app lets us do that better."
Epicurious's innovative suite of features has been modernized to take full advantage of iOS and perform incredibly fast on mobile devices. The home screen and recipe search have been redesigned to highlight Epicurious's eye-catching original photography, while the highly popular recipe box and shopping list functionality are even easier for hardcore cooks to use.
Additionally, the new Epicurious app for iPhone and iPad, available exclusively in the App Store, introduces the following features:
- Ingredients Toggle: New mode lets busy cooks view ingredients with just a tap of a button—no need to scroll.
- Latest Recipe and Video Feeds: New content added every day—never miss another new recipe or video.
- Smart Kitchen Timer: Know exactly how long it takes to cook salmon, chicken, and 40+ other items—without a recipe.
- Seasonal Ingredients Finder: Eat local and find out what foods are fresh at farms near you right now. (Note: This feature uses your location.)
- Lock Screen Integration: With iOS 10, users can install a recipe of the day widget and search for recipes without opening the app.
Today the world's fastest and friendliest food app gets a worthy successor to the original Epicurious app, which was launched in April 2009 and remains one of the most downloaded, most award-winning mobile apps for home cooks. Hailed as one of the "50 Best Apps of All Time" by Time magazine, it has been downloaded more than 10 million times and was named an editor's pick by Apple.
With support from launch sponsors Calphalon, Silk Dairy-Free Yogurt Alternative and Target, iPhone and iPad users can download here on the iTunes App Store.
On February 3, 2015, Epicurious, the pioneering digital food brand, reinvented itself as the ultimate food utility for a new generation of home cooks, launched a slate of innovative first-to-market products, and celebrated its 20th anniversary. The re-launch and redesign resulted in +63% monthly unique visitors post launch vs. year ago, +2x in social referrals and +20x in social sharing on mobile phones. Coinciding with the public availability of the Apple Watch in April 2015, Epicurious developed its own Smart Kitchen Timer available on Apple Watch, iPhone and iPad. Epicurious was awarded a 2015 People's Voice Webby for Food and Drink Websites.
The website had 10.6MM UV's in September 2016, +17%YoY with video generating 1.8MM UVs in July 2016, +182% YoY. Epicurious's social footprint is 7.2MM, +43%YoY.* Epicurious just reached 1MM followers on Facebook, a +109% increase YoY.
Sources: comScore MultiPlatform; Shareablee October 2016
About The Food Innovation Group
The Food Innovation Group (FIG) was founded in 2014 as a digital-first company within Condé Nast that creates the most innovative food content in the world; Bon Appétit, Epicurious, The Farm, and the FIG Influencers Network are its four brands. Epicurious is a brand within The Food Innovation Group. Revenue grew +10% in 2016 after +25% revenue growth in 2015*. Its total audience is 83MM engaged consumers, a +20% YoY increase.**
*Revenue Growth is YTD 2016 vs. YTD 2015; 2015 revenue growth is FY 2015 v FY 2014
**GfK MRI's Survey of the American Consumer® Print+Digital Spring 2016 and Spring 2015, [E] comScore MMX MP July 2016; Shareablee August 2016; Print = 6.6MM, Digital = 54MM, Social = 12.4MM, App = 10MM vs. 2015 audience of 69MM consumers.
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