Episerver and Valtech are supporting Copenhagen Airport's digital innovation initiatives, including cph.dk and shop.cph.dk. The new website -- which features a responsive design and is available in both English and Danish -- provides extensive functionality for travelers, including duty-free pre-order, the ability to access flight and passenger information, research and book parking and ground transportation, and access information about CPH Advantage, its members-only hospitality lounge, and special offers – all via a single sign-on. As well, the website provides travelers with information for the airport's broad range of retail and restaurant offerings.
Since retail purchases account for 50% of its revenues, Copenhagen Airport is leveraging the Episerver Digital Experience Cloud™ to enhance its eCommerce presence for its duty-free shopping. This provides travelers with the ability to order from home online and pick up in-store, supported by a rich digital experience that encourages travelers to peruse merchandise to plan their purchases prior to arrival. The website supports seamless transactions for order online and pay and pick up in-store.
Additionally, the Episerver platform provides the digital technology foundation to support the airport's future and emerging digital plans; which could include virtual reality, beacons, and intelligent advertising via facial recognition technology, and personalized offers. In addition to the Episerver Digital Experience Cloud, Copenhagen Airport is leveraging technology from InRiver in its deployment -- all conceptualized and implemented by Valtech.
"The Copenhagen Airport is a trailblazer in defining next-gen digital experience for today's travelers, truly revolutionizing how we interact and engage with airport services," said Jakob Bartholdy, Senior Digital Business Manager, Episerver. "In the digital age, 'know your customer' translates into knowing precisely who needs what at which moment in time. With Episerver as the technology foundation, Copenhagen Airport has managed to create a smooth and personalized omni-channel customer journey that we see as an innovation benchmark for airports."
"We are living in the age of the connected traveler with digital technologies transforming the travel experience and airports have an opportunity to re-envision how they interact and communicate with passengers," said Søren Thingholm, Business Director, Retail & Commerce, Valtech. "Copenhagen Airport's strategy to empower the passenger and put them in control of their journey through the airport, connecting them to the resources and information to meet their needs and enhance their travels, is revolutionizing the travel experience as we know it."
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information visit www.Episerver.com
Valtech is a global digital agency focused on business transformation, helping brands to navigate in a world that requires a constant state of innovation to disrupt or avoid being disrupted. The Valtech Group employs more than 1600 people with diverse skills sets across 22 offices in 11 countries and the clients include Copenhagen Airport, Coloplast, Chanel, Hyatt, Audi and many more.
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