Epson - the World's Number One Selling Projector Brand - Introduces the PowerLite Home Cinema 720 HD Projector for the Expanding Home Theater Market

    LONG BEACH, Calif., Oct. 22 /PRNewswire/ -- Epson America Inc. today
 announced that it is advancing its award-winning line of high definition
 projectors for the ever-growing home theater market with the launch of the
 Epson PowerLite(R) Home Cinema 720. This new high definition projector is
 engineered to set a new standard in performance among all 720p native
 resolution projectors currently on the market. To meet that promise, it
 comes loaded with cutting-edge technology and high-end features typically
 reserved for much more expensive projectors. The result is stunning HD
 image quality at up to 120 inches, incredible color control and the
 hassle-free setup, service and support Epson has become famous for -- all
 for $1,299 (estimated street price). The combination makes the Home Cinema
 720 the perfect choice for any home theater enthusiast. The Home Cinema 720
 will be available in late-October through authorized Epson resellers.
     "As the number-one selling projector brand worldwide,(1) Epson
 continues to expand its leadership position with a continuous wave of
 innovation influencing all segments of the home theater market," said Mike
 Isgrig, director, Multimedia Projection Products, Epson America. "The Home
 Cinema 720 is another great example of our commitment to leadership in the
 market. This product sets a new price/performance standard by offering
 truly amazing image quality driven by an advanced 3-chip optical engine and
 10-bit color processing. It also offers state-of-the-art features usually
 found in more expensive projectors including lens shift and color
 management combined with our exclusive two-year Road Service(TM) and
 PrivateLine(R) support -- all for under $1,300."
     The Home Cinema 720 features industry-leading 3LCD technology to
 deliver brilliant high-definition 16:9 images and video, smooth shadow
 detail and outstanding tone response -- with no risk of color break-up or
 distracting "rainbow effect." 3LCD technology is renowned for its
 outstanding color quality, amazing detail and road-tested reliability,
 helping to clearly set the Home Cinema 720 apart from other projectors in
 this category.
     The Home Cinema 720 offers a range of features and benefits for today's
 home theater enthusiasts, including:
     -- 3LCD technology for incredible color, amazing detail and road-tested
        reliability with no color break-up or distracting "rainbow effect"
     -- 3-chip optical engine for brighter, more accurate color, excellent tone
        response without moving mirrors or color wheels
     -- Up to 1,600 ANSI lumens for brightness levels that are among the
        highest in the home theater category
     -- 10-bit color processing -- displays more than one billion colors
        resulting in intense detail and color accuracy with a wide color gamut
     -- Up to 10,000:1 contrast ratio for incredible depth and shadow detail
     -- 100 percent vertical and 50 percent horizontal offset lens shift
        allowing easy installation without any need for digital keystone
     -- Epson AccuCinema(TM) Color Management for calibrated performance right
        out of the box
     -- Robust grayscale tracking includes 1,024 steps between black and white
     -- Epson Super White achieves 100 IRE for cleaner images with less noise
        and better picture quality
     -- Built-in Cinema Filter optimizes and expands the image color space,
        resulting in richer hues with greater intensity and contrast in dark
     -- Versatile interfaces include Component Video, RGB Video, S-Video, and
        Composite Video as well as HDMI, and RS-232 digital connections
     -- Two-year warranty with Epson's exclusive Road Service and
        PrivateLine(R) support
     -- Epson E-TORL(TM) Lamp engineered to project light more efficiently,
        maximizing brightness and uniformity across the entire screen and
        extending lamp life up to 4,000 hours
     -- Sleek, soft white design allows projector to blend in smoothly with
        most homes' decor
     About 3LCD Technology
     3LCD is the world's leading projection technology, delivering
 unbelievable color, amazing detail and road-tested reliability. Using an
 advanced 3-chip design, 3LCD offers full-time RGB for brilliant quality
 images without the possibility of color break-up. 3LCD is based on LCD
 technology, which is used by leading manufacturers worldwide for the
 ultimate viewing experience in a variety of products. For the latest list
 of companies using 3LCD technology in projectors and large screen TVs,
 visit the 3LCD website at
     About Epson America Inc.
     Epson is the global leader in projection technology(1). It also offers
 an extensive array of award-winning image capture and image output products
 for the consumer, education, business, photography, and professional
 imaging markets. Founded in 1975, Epson America Inc. is the U.S. affiliate
 of Japan-based Seiko Epson Corporation, a global manufacturer and supplier
 of high-quality technology products that meet customer demands for
 increased functionality, compactness, systems integration and energy
 efficiency. Epson America Inc. is headquartered in Long Beach, Calif.
     Note: Epson and PowerLite are registered trademarks of Seiko Epson
 Corporation. Epson is a registered trademark and E-TORL is a trademark of
 Seiko Epson Corporation. PrivateLine and AccuCinema are registered
 trademarks of Epson America, Inc. Epson disclaims any and all rights in
 these marks.
     (1) Based upon Q2 2007 worldwide front projection market share
     from Pacific Media Associates.

SOURCE Epson America Inc.

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