Equilibrium Introduces OneButton(TM) Productivity Solutions for Digital Imaging, Photography, and Video

New Technology for Digital Cameras, Scanners, and Video Cameras Automates

Digital Media Production

May 24, 1999, 01:00 ET from Equilibrium

    SAUSALITO, Calif., May 24 /PRNewswire/ -- Equilibrium, the world's leading
 provider of automated graphics processing software, today gave the premier
 public demonstration of OneButton Productivity Solutions for digital imaging,
 photography, and video hardware. This technology, when bundled with digital
 cameras, video cameras, photo printers, and scanners, provides users with
 simple "OneButton" automated methods for preparing images for immediate Web,
 multimedia, and print use.
     "With our new OneButton Productivity Solutions, the time between image
 capture and image publishing is reduced to almost nothing," said
 Steve Denebeim, CEO of Equilibrium. "We've taken our award-winning automation
 engine and customized it to empower digital imaging, photography, and video
 hardware. Our new solutions will enable our OEM partners to offer their
 customers lightning-fast imaging solutions with no learning curve."
     OneButton Productivity Solutions automate and speed the entire process of
 image acquisition, editing, optimization, conversion, and Web cataloging. In
 one demonstration, Equilibrium's OneButton technology enabled a new user to
 automatically scan a dozen slides, crop them to the borders, convert each to a
 high-resolution TIFF file, create optimized GIFs and JPGs for the Web, and
 create an HTML catalog of all 12 images. The entire process took only five
 minutes. In previous tests without the OneButton technology, the process took
 a Web professional more than three hours to complete.
     "Equilibrium's OneButton Productivity Solutions are innovative
 alternatives to current, more labor intensive imaging software," said
 Ron Glaz, Senior Research Analyst at International Data Corporation. "By
 automating repetitive digital imaging tasks, this new technology reduces time
 spent on tedious and error-prone operations, allowing users to focus on
 utilizing the assets they've acquired."
     Equilibrium OneButton Solutions are customizable and extensible. Users can
 easily modify these processes to meet the needs of their own workflow demands
 using a simple preferences interface. Users can also extend the software's
 capabilities by incorporating more advanced automation scripts created with
 Equilibrium DeBabelizer.
     OneButton Solutions will be bundled with select digital scanners, cameras,
 photo printers, and digital video cameras in Q3 1999.
     About Equilibrium
     Equilibrium is the worldwide leader in automated graphics processing
 software. For more information visit http://www.equilibrium.com/corp .
     NOTE:  DeBabelizer is a registered trademark of Equilibrium. OneButton is
 a trademark of Equilibrium. All other trademarks mentioned herein are the
 property of their respective owners.

SOURCE Equilibrium