2014

Erba Vita Selects 360 Public Relations For U.S. Market Rollout Of Natural Nutraceuticals

BOSTON, March 4, 2013 /PRNewswire/ -- Erba Vita, an international nutraceuticals leader for 30 years, will introduce its nutritional supplements to the U.S. market this spring with an integrated campaign by 360 Public Relations. The campaign gets underway this week, at the Natural Products Expo West in Anaheim.

"Erba Vita has been helping Italians naturally live 'la dolce vita' for decades and we are thrilled to bring this innovative line of products to the many health-conscious American consumers," said Angela Butler, Director of Erba Vita USA. "360PR's Healthy Living team brought the right expertise and approach – one that blends a variety of media and channels to spur a dynamic conversation about Erba Vita and support our retail distribution. Their holistic communications approach was very much in step with our brand's holistic approach to consumer health and wellness."

Erba Vita offers a broad line of herbal formulated, non-GMO products for women, men and children, all derived from the company's pioneering plant extraction process and scientific research. Driven by consumers' widespread adoption of healthy lifestyles, the global market for nutraceuticals is projected to reach $250 billion by 2018, according to a 2012 report by Global Industry Analysts, Inc.

"Erba Vita is a real innovator and leader in an ever-widening market, with a long-term commitment to natural remedies and ingredients," said Victoria Renwick, Senior Vice President of the 360PR Healthy Living Practice. "We're excited to introduce US consumers to the variety of Erba Vita products."

360PR's campaign for Erba Vita leverages the agency's expertise in promoting brands, products and services that help today's consumers lead healthier, active lives. 360PR Healthy Living clients include Balance Bar, Stonyfield, Nasoya, Peapod by Stop & Shop and Kretschmer Wheat Germ, among other established category leaders and innovators.

About 360PR

Recently named Boutique PR Agency of the Year and a Best Agency to Work by The Holmes Report, and a finalist for 2012 PRWeek Boutique Agency of the Year, 360 Public Relations creates integrated campaigns that build audience, engagement and advocacy. Every day agency staff are immersed in the communities online and off that reach parents, foodies, green consumers, gamers, techies and more. The agency's practice areas include Healthy Living, @Home, Parenting, Entertainment & Electronics, Spirits and Digital Services. For more, visit www.360PR.com.

About Erba Vita USA
The Erba Vita group is grounded in a philosophy that celebrates the strength and energy of nature to lead consumers to a path of wellbeing. Erba Vita USA brings a 30-year Italian tradition to American consumers with a line of nutraceuticals that includes Propolis, Kids' Line, 4Slim Trainer, Digestive Health, Relax, Immune System Health, and Women's Health. All Erba Vita products are non-GMO, formulated with first-quality raw materials and tested for the highest quality, safety and efficacy. For additional information please visit www.erbavitausa.com.

SOURCE 360 Public Relations



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