As a result of the company's growth, it has split its customer marketing and corporate marketing functions. Michael Cohen will continue to lead all customer marketing efforts for eRelevance Corp.
Wold has a well established reputation and proven record of identifying and exploiting new opportunities that result in sustainable business and profitability for technology and consumer products companies ranging from early-stage startups to Fortune 100 organizations.
She has delivered creative direction and quantifiable results in senior executive positions, including vice president of corporate marketing at visual analytics provider Qlik and managed cloud company Rackspace. As CMO at MapMyFitness (Under Armour Connected Fitness) she oversaw the customer experience for all MapMyFitness brands.
Wold also developed and launched PayPal's Prepaid Mastercard program. Early in her career, she managed strategic direction and product positioning for Clorox and Procter and Gamble consumer brands.
About eRelevance Corporation
eRelevance's marketing automation service is an innovative approach to helping SMBs generate revenue from customers. Its expert marketing, done by marketing experts, is faster, cheaper and more effective. Unlike traditional marketing consultants, eRelevance marries next-generation technology and experts, at an attractive price. There are no marketing tools to learn to use, nor expensive consulting fees. eRelevance's marketing service generates, on average, 16x the ROI potential per month for its customers.
PRLog ID: www.prlog.org/12606201
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SOURCE eRelevance Corp.