EVANSVILLE, Ind., Nov. 26 /PRNewswire-FirstCall/ -- Escalade, Inc.
(Nasdaq: ESCA), through its wholly owned subsidiary, Escalade Sports, has
signed a multi-year North American licensing agreement with Ironman Properties
granting Escalade Sports rights to the IRONMAN(R) brand name for fitness
products including dumbbells, weight plates, barbells, weight sets, exercise
accessories, and the IRONGEAR brand for weight benches and single and multi-
station exercise machines. Retailers will get a first look at some of the
products at the upcoming super show held in Las Vegas January 20-22.
"The Ironman and Irongear brand licensing agreement enables Escalade
Sports to produce high-quality, durable fitness products under a performance-
oriented brand name that will delight both consumers and retailers alike. We
look forward to the launch of our exciting new Ironman and Irongear fitness
lines," said Dan Messmer, President of Escalade Sports.
Escalade Sports will leverage the Ironman's brand characteristics of
power, performance, durability and quality to establish a branded presence in
the fitness category. Ironman-branded products will be distributed through
sporting goods and box distribution channels, while Irongear-branded products
will be distributed through mass-market channels.
"By partnering with Escalade Sports, we have licensed a core category for
both brands," said Ken Strominger, Executive Vice President, marketing and
licensing for Ironman Properties. "Ironman is the ultimate cross-training
event, and fitness equipment is a natural fit for the healthy active lifestyle
For more than 20 years, the Ironman brand has come to symbolize
performance, quality, excellence, and durability. These traits have been used
to describe many of the finest products on the market today and deliver a
strong incentive for consumers to purchase Ironman-branded products.
For more information on Escalade Sports visit www.escaladesports.com .
Escalade is a quality manufacturer and marketer of sporting goods and
office/graphic arts products sold worldwide by better resellers.
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SOURCE Escalade, Inc.