Escalade Sports and Ironman Properties sign Multi-Year North American Licensing Agreement

    EVANSVILLE, Ind., Nov. 26 /PRNewswire-FirstCall/ -- Escalade, Inc.
 (Nasdaq:   ESCA), through its wholly owned subsidiary, Escalade Sports, has
 signed a multi-year North American licensing agreement with Ironman Properties
 granting Escalade Sports rights to the IRONMAN(R) brand name for fitness
 products including dumbbells, weight plates, barbells, weight sets, exercise
 accessories, and the IRONGEAR brand for weight benches and single and multi-
 station exercise machines. Retailers will get a first look at some of the
 products at the upcoming super show held in Las Vegas January 20-22.
     "The Ironman and Irongear brand licensing agreement enables Escalade
 Sports to produce high-quality, durable fitness products under a performance-
 oriented brand name that will delight both consumers and retailers alike. We
 look forward to the launch of our exciting new Ironman and Irongear fitness
 lines," said Dan Messmer, President of Escalade Sports.
     Escalade Sports will leverage the Ironman's brand characteristics of
 power, performance, durability and quality to establish a branded presence in
 the fitness category. Ironman-branded products will be distributed through
 sporting goods and box distribution channels, while Irongear-branded products
 will be distributed through mass-market channels.
     "By partnering with Escalade Sports, we have licensed a core category for
 both brands," said Ken Strominger, Executive Vice President, marketing and
 licensing for Ironman Properties. "Ironman is the ultimate cross-training
 event, and fitness equipment is a natural fit for the healthy active lifestyle
 Ironman represents."
     For more than 20 years, the Ironman brand has come to symbolize
 performance, quality, excellence, and durability. These traits have been used
 to describe many of the finest products on the market today and deliver a
 strong incentive for consumers to purchase Ironman-branded products.
     For more information on Escalade Sports visit www.escaladesports.com .
     Escalade is a quality manufacturer and marketer of sporting goods and
 office/graphic arts products sold worldwide by better resellers.
 
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SOURCE Escalade, Inc.

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