Esio Beverage Launches DRTV & Retail with OrderMotion
Esio Beverage Company selects OrderMotion's order and inventory management technology to handle its DRTV campaign while executing a national retail launch with Walmart ®
BURLINGTON, Mass., Oct. 29, 2012 /PRNewswire-iReach/ -- OrderMotion® Inc., the leading web-based platform for direct-to-consumer (D2C) campaign and order management, today announced that its OMX SaaS order and inventory management technology has been selected by Esio Beverage Company to support its first national Direct Response and eCommerce retail distribution efforts, for their countertop hot and cold beverage dispensing system.
According to Landi Riley, Senior Account Executive with M2 Management and Marketing Services, Inc. of Santa Ana, CA, the direct response television (DRTV) strategy consultants assisting Esio Beverage, Esio will sell and promote the Esio Beverage system through DRTV channels and leverage their exposure on DRTV to support the brand and distribution at retailers nationwide including Walmart. "Part of our job is to help guide them to the find the right partners to provide telemarketing, web, media, fulfillment, and merchant services," said Riley.
Esio already had a fulfillment solution in place for its retail distribution and wanted to use the same for its DRTV campaign. OrderMotion provided a solution with their customizable order file management system operating as an overlay to support all their direct-to-consumer fulfillment requirements, including multiple-payment programs and continuity shipping. Esio President Lyle Myers said, "OrderMotion's integration team walked us through the set-up process, and the OMX reporting platform is so easy to use. We were thoroughly impressed by the level of detail and sophistication offered in the OMX platform."
"We are proud to be part of this exciting company's strategic growth and DR/Retail effort," said OrderMotion Vice President of DRTV Sales, Michaella Harkey. "The Esio Hot and Cold Beverage System provides a true revolution in on-demand beverage quality and convenience for consumers who desire what they want, when they want it. It's a perfect fit for our OMX continuity and personalization features, and we are thrilled to be involved with such a fantastic group of people and an amazing product!"
OrderMotion is a Direct-to-Consumer (D2C) Campaign and Order Management Platform company with web-based technology that plugs seamlessly into the entire vendor network of web storefronts, call centers, payment processors, customer service centers, fulfillment solutions and financial packages. OrderMotion provides: 1) High volume, efficient and flexible order processing and inventory management to enable smooth, rapid growth. 2) Robust functionality and built-in best practices to turn the voluminous amount of behavioral data created by the order process into new revenue opportunities, and 3) Deep, insightful and customizable analytics and reporting based on the rules of retail science. OrderMotion is a PCI Level One certified service provider and ideally suited for multi-pay and continuity order processing. OrderMotion is based in Burlington, MA and on the Web at www.ordermotion.com
About Esio Beverage Company
Arizona-based Esio Holding Company, through its subsidiaries, is focused on the development, manufacturing and marketing of MultiServe beverage dispensing systems and beverage products for the home and office. Esio Beverage Company manages the company's retail operational activities, Esio Franchising serves as the manager of franchise operational activities and Esio International oversees the licensing of the drop'ndrink technology. The revolutionary Esio Hot & Cold Beverage System includes countertop and floor stand MultiServe beverage dispensers that conveniently offer any size (up to 108 ounces) hot and cold drinks at the touch of a button. Esio's patented MultiServe E-Paks deliver perfectly blended national brand and company-owned brand juice drinks, sports drinks, vitamin-enhanced fitness waters, teas and coffees. For more information, visit www.esiobev.comMedia Contact:
Jane Schloth OrderMotion, Inc., 617-904-9082, firstname.lastname@example.org
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SOURCE OrderMotion, Inc.
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