ESPN Deportes En Vivo! Brought its Groundbreaking Interactive Virtual Gaming Stadium to the Cinco de Mayo Festival at Whittier Narrows

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A F ESPN DEPORTES EN VIVO! SPORTS FANS ESPN DEPORTES EN VIVO! SPORTS FANS Sports fans line up and participate in the ESPN Deportes En Vivo! interactive experience at the Cinco de Mayo Festival at Whittier Narrows. Los fanaticos del deporte esperan para ...

    LOS ANGELES, May 7 /PRNewswire/ -- ESPN Deportes, the leading Spanish-
 language multimedia sports brand supported by television, radio, online,
 print and wireless, brought its ESPN Deportes En Vivo! interactive consumer
 experience to The Cinco de Mayo Festival at Whittier Narrows, one of Los
 Angeles' largest Cinco de Mayo community events on Sunday, May 6. The
 one-of- a-kind, virtual gaming center contained within the giant 130' X 70'
 stadium, engaged Los Angeles' sports enthusiasts like never before making
 its third stop on a six-city tour to marquee Hispanic community festivals
 in 2007.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070507/NYM184-a )
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070507/NYM184-b )
     Jeep and DIRECTV sponsored the ESPN Deportes En Vivo! experience and
 provided their own consumer interactions. Festival goers were invited to
 visit the 130' X 70' "ESPN Deportes En Vivo! at Jeep Stadium" and
 participated in the action-packed virtual games. Some of the activities
 included the Jeep rock climbing wall and festival goers had a chance to
 check out the full-line of Jeep vehicles that were on display. In addition,
 each consumer that passed through the En Vivo! experience was automatically
 entered to win an all-new 2007 Jeep Patriot compact sports-utility vehicle
 (SUV). The winner of the Patriot will be announced at the end of the tour.
 DIRECTV also had a local retailer on-site that offered consumers a live
 demonstration of the DIRECTV system and the opportunity to sign up new
 DIRECTV customers.
     "We are proud to bring ESPN Deportes En Vivo! to the great Cinco de
 Mayo Festival at Whittier Narrows," said Juan Alfonso, senior director of
 marketing, ESPN Deportes. "Our goal is to raise the bar on sports
 experience for Latinos, and this is yet another example of our commitment
 to provide fans the opportunity to further interact with our brand. We
 thank our sponsors for sharing in our passion for elevating experiential
 marketing for Latinos and provide them with a true interactive brand
 experience."
     "Jeep is proud to continue to support the Hispanic community by
 associating with the ESPN Deportes En Vivo! tour, because this event fits
 the Jeep brand, 'Go anywhere, Do anything' attitude," said Jay Kuhnie,
 Director, Jeep Brand Communications. "ESPN Deportes En Vivo! is a unique
 platform that provides the Jeep brand and our vehicles the opportunity to
 have a one-of-a- kind brand interaction with Hispanic consumers."
     "DIRECTV is excited to partner with one of our most popular Spanish-
 language programmers, ESPN Deportes, as a sponsor of its En Vivo! tour, "
 John de Armas, vice president, WorldDirect, DIRECTV, Inc. "DIRECTV is
 committed to providing the ultimate programming choice and advanced
 technology for Spanish- language customers who are living in the United
 States and we hope ESPN Deportes En Vivo! will help to communicate to the
 Hispanic community that they do have a choice when it comes to their
 television provider and that choice is DIRECTV."
     Once inside the giant Jeep Stadium, ESPN Deportes En Vivo! fans were
 introduced to:
     -- ESPN Comfort Zone showcased ESPN Deportes' programming through the use
        of numerous television monitors; while fans engage in sports trivia
        games via SMS/ text messaging with the chance to win multiple prizes.
     -- ESPN Deportes En Vivo! Virtual Football Race gave guests the
        opportunity to outrun each other by stepping on foot controller pads in
        front of a virtual screen. Sensors will track their performance of
        running to the goal line. Points were awarded based on performance.
     -- Virtual Soccer Screaming Race where participants screamed the word
        "GOAL" to advance their players across the field.  The objective of the
        game was to scream the loudest and longest, while competing with other
        participants to the finish line and score a goal.
     -- ESPN Deportes En Vivo! SportsCenter featured a replica SportsCenter
        desk, allowing fans to hear a play-by-play of their performance.
     About ESPN DEPORTES
     ESPN Deportes is the leading multimedia, Spanish-language sports brand
 dedicated to providing the widest variety of sports to the U.S. Hispanic
 sports fan via television, online, print, radio and wireless. Sports media
 assets include ESPN Deportes television, which offers unparalleled Spanish-
 language sports programming, featuring more than 1400 live and/or original
 hours of sports programming presented annually; ESPN Deportes Radio, the
 only around-the-clock Spanish-language sports radio network in the U.S.,
 and currently available in 10 of the top 25 U.S. Hispanic radio markets;
 ESPN Deportes La Revista, the first general sports Spanish-language
 magazine in the U.S.; ESPNdeportes.com, the #1 Spanish-language sports Web
 site among Spanish- preferred fans in the U.S.; and ESPN Deportes Wireless,
 the brand's emerging business which offers Spanish-language sports content
 to fans to text message enabled phones.
     About the JEEP(R) Brand
     The Jeep brand has expanded to seven models in the 2007 model year, the
 most available to retail consumers at one time in the brand's 66-year
 history. With the introduction of the all-new 2008 Jeep Liberty mid-size
 sport-utility vehicle (SUV), Jeep offers customers the freshest, most
 capable and widest range of sport-utility vehicles under one brand in the
 industry. At the start of 2004, the brand's trio of tough, capable, rugged
 SUVs included the venerable Jeep Grand Cherokee, Jeep Liberty (Cherokee
 outside North America) and the icon of the brand, the Jeep Wrangler. In
 2005, the Jeep Commander was introduced. In 2006, the redesigned Jeep
 Wrangler was unveiled. Also debuting in calendar year 2006 were three more
 all-new Jeep vehicles: Jeep Patriot, Jeep Compass and the four-door Jeep
 Wrangler Unlimited.
     About DIRECTV, INC.
     DIRECTV, Inc., the nation's leading satellite television service
 provider, presents the finest television experience available to more than
 16 million customers in the United States, through exclusive content,
 industry-leading customer satisfaction (which has surpassed cable for six
 years running) and superior technologies. Each day, DIRECTV subscribers
 enjoy access to over 250 channels of 100% digital picture and sound,
 exclusive programming and the most comprehensive collection of sports
 programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB
 EXTRA INNINGS(R). DIRECTV (NYSE:  DTV) also leads the digital television
 technology revolution with exclusives such as NFL SUNDAY TICKET
 SuperFan(TM), US Open Interactive and YES Network Interactive and will soon
 have the capacity to offer over 150 channels in HD. For the most up-to-date
 information on DIRECTV, please visit directv.com.
     ESPN Deportes En Vivo! Live at Jeep Stadium 2007 tour
 
     Market Date Event
 
     Miami          Sun. 3/11             Calle Ocho Festival
                                          10 AM - 6 PM
     San Antonio    Fri. - Sat.           Fiesta San Antonio
                    4/27 - 4/28           10 AM - 6 PM
     Los Angeles    Sat. 5/6              Cinco de Mayo
                                          10 AM - 6 PM
     New York       Sat. 6/16             116 Festival Street
                                          10 AM - 6 PM
     Chicago        Sun. 7/29             Fiestas del Sol
                                          10 AM - 6 PM
     Dallas         Sun. 9/16             Fiestas Patrias
                                          10 AM - 6 PM
 
 

SOURCE ESPN Deportes