MIAMI, March 12 /PRNewswire/ -- ESPN Deportes, the leading Spanish-
language multimedia sports brand supported by television, radio, online,
print and wireless, unveiled ESPN Deportes En Vivo! - a one-of-a kind,
interactive multimedia showcase contained within a 80' X 70' stadium-like
experience that engaged Hispanic sports fans like never before. The ESPN
Deportes En Vivo! made its debut at Miami's famed Calle Ocho Festival on
Sunday, March 11, bringing to life the extensive ESPN Deportes brand - from
TV programming, to radio network, to magazine, and sports' Web site. ESPN
Deportes En Vivo! will tour with a five-city program to marquee Hispanic
events in New York, Chicago, Dallas and Los Angeles throughout 2007. DISH
Network's DishLATINO, which offers ESPN Deportes nationwide, will
co-sponsor ESPN Deportes En Vivo! in Miami's Calle Ocho festival.
"We are proud to unveil ESPN Deportes En Vivo!" said Juan Alfonso,
senior director of marketing, ESPN Deportes. "As the leading
Spanish-language multimedia sports brand, our goal is to raise the bar on
the sports experience for Latinos. This is yet another example of the
company's commitment to give fans the opportunity to further interact with
our brand. We also hope to attract sponsors that share our passion for
elevating experiential marketing for Latinos and move away from the safe,
traditional activities that have become so commonplace in the Hispanic
"We are always looking for creative ways to provide additional value
and bring ESPN Deportes to life for our affiliates," said Robyn Remick,
vice president, affiliate marketing, Disney and ESPN Media Networks. "ESPN
Deportes �En Vivo! is a unique platform that provides our affiliates the
opportunity to have greater brand interaction with their customers."
Once inside the ESPN Deportes En Vivo! fans will be introduced to:
- ESPN Comfort Zone will showcase ESPN Deportes' programming through the
use of numerous television monitors; while fans engage in sports trivia
games via SMS/ text messaging with the chance to win multiple prizes.
- ESPN Deportes �En Vivo! Virtual Football Race will give guests the
opportunity to outrun each other by stepping on foot controller pads in
front of a virtual screen. Sensors will track their performance of
running to the goal line. Points will be awarded based on performance.
- Virtual Soccer Screaming Race where participants scream the word "GOAL"
to advance their players across the field. The objective of the game
is to scream the loudest and longest, while competing with other
participants to the finish line and score a goal.
ESPN DEPORTES En Vivo! SportsCenter - will feature a replica
SportsCenter desk, allowing fans to hear a play-by-play of their
performance. ESPN DEPORTES is the leading multimedia, Spanish-language
sports brand dedicated to providing the widest variety of sports to the
U.S. Hispanic sports fan via television, online, print, radio and wireless.
Sports media assets include ESPN Deportes television, which offers
unparalleled Spanish- language sports programming, featuring more than 1400
live and/or original hours of sports programming presented annually (call
1-800-825-2557 to subscribe to any of DISH Network's DishLATINO packages);
ESPN Deportes Radio, the only around-the-clock Spanish-language sports
radio network in the U.S., and currently available in 10 of the top 25 U.S.
Hispanic radio markets and also distributed on SIRIUS Satellite Radio; ESPN
Deportes La Revista, the first general sports Spanish-language magazine in
the U.S.; ESPNdeportes.com, the #1 Spanish-language sports Web site among
Spanish-preferred fans in the U.S.; and ESPN Deportes Wireless, the brand's
emerging business which offers Spanish-language sports content to fans to
text message enabled phones.
ESPN Deportes En Vivo! 2007 tour
Market Date Event
Miami Sun. Calle Ocho Festival
3/11 0 AM - 6 PM
Los Angeles Sat. Cinco de Mayo
5/6 10 AM - 6 PM
New York Sat. 116 Festival Street
6/16 10 AM - 6 PM
Chicago 7/29 Fiestas del Sol
10 AM - 6 PM
9/16 Fiestas Patrias
10 AM - 6 PM
SOURCE ESPN Deportes