ESPN Deportes Unveils ESPN Deportes En Vivo! An Interactive Multimedia 'Traveling Stadium' Featuring Gaming, Video and Fan Interaction

ESPN Deportes En Vivo! Launches at Miami's Famed Calle Ocho Festival

Mar 16, 2007, 01:00 ET from ESPN Deportes

    MIAMI, March 12 /PRNewswire/ -- ESPN Deportes, the leading Spanish-
 language multimedia sports brand supported by television, radio, online,
 print and wireless, unveiled ESPN Deportes En Vivo! - a one-of-a kind,
 interactive multimedia showcase contained within a 80' X 70' stadium-like
 experience that engaged Hispanic sports fans like never before. The ESPN
 Deportes En Vivo! made its debut at Miami's famed Calle Ocho Festival on
 Sunday, March 11, bringing to life the extensive ESPN Deportes brand - from
 TV programming, to radio network, to magazine, and sports' Web site. ESPN
 Deportes En Vivo! will tour with a five-city program to marquee Hispanic
 events in New York, Chicago, Dallas and Los Angeles throughout 2007. DISH
 Network's DishLATINO, which offers ESPN Deportes nationwide, will
 co-sponsor ESPN Deportes En Vivo! in Miami's Calle Ocho festival.
     "We are proud to unveil ESPN Deportes En Vivo!" said Juan Alfonso,
 senior director of marketing, ESPN Deportes. "As the leading
 Spanish-language multimedia sports brand, our goal is to raise the bar on
 the sports experience for Latinos. This is yet another example of the
 company's commitment to give fans the opportunity to further interact with
 our brand. We also hope to attract sponsors that share our passion for
 elevating experiential marketing for Latinos and move away from the safe,
 traditional activities that have become so commonplace in the Hispanic
     "We are always looking for creative ways to provide additional value
 and bring ESPN Deportes to life for our affiliates," said Robyn Remick,
 vice president, affiliate marketing, Disney and ESPN Media Networks. "ESPN
 Deportes �En Vivo! is a unique platform that provides our affiliates the
 opportunity to have greater brand interaction with their customers."
     Once inside the ESPN Deportes En Vivo! fans will be introduced to:
      - ESPN Comfort Zone will showcase ESPN Deportes' programming through the
        use of numerous television monitors; while fans engage in sports trivia
        games via SMS/ text messaging with the chance to win multiple prizes.
      - ESPN Deportes �En Vivo! Virtual Football Race will give guests the
        opportunity to outrun each other by stepping on foot controller pads in
        front of a virtual screen. Sensors will track their performance of
         running to the goal line. Points will be awarded based on performance.
      - Virtual Soccer Screaming Race where participants scream the word "GOAL"
        to advance their players across the field.  The objective of the game
        is to scream the loudest and longest, while competing with other
        participants to the finish line and score a goal.
     ESPN DEPORTES En Vivo! SportsCenter - will feature a replica
 SportsCenter desk, allowing fans to hear a play-by-play of their
 performance. ESPN DEPORTES is the leading multimedia, Spanish-language
 sports brand dedicated to providing the widest variety of sports to the
 U.S. Hispanic sports fan via television, online, print, radio and wireless.
 Sports media assets include ESPN Deportes television, which offers
 unparalleled Spanish- language sports programming, featuring more than 1400
 live and/or original hours of sports programming presented annually (call
 1-800-825-2557 to subscribe to any of DISH Network's DishLATINO packages);
 ESPN Deportes Radio, the only around-the-clock Spanish-language sports
 radio network in the U.S., and currently available in 10 of the top 25 U.S.
 Hispanic radio markets and also distributed on SIRIUS Satellite Radio; ESPN
 Deportes La Revista, the first general sports Spanish-language magazine in
 the U.S.;, the #1 Spanish-language sports Web site among
 Spanish-preferred fans in the U.S.; and ESPN Deportes Wireless, the brand's
 emerging business which offers Spanish-language sports content to fans to
 text message enabled phones.
                         ESPN Deportes En Vivo! 2007 tour
      Market               Date              Event
      Miami               Sun.         Calle Ocho Festival
                          3/11         0 AM - 6 PM
      Los Angeles         Sat.         Cinco de Mayo
                          5/6          10 AM - 6 PM
      New York            Sat.         116 Festival Street
                          6/16         10 AM - 6 PM
      Chicago             7/29         Fiestas del Sol
                                       10 AM - 6 PM
      Dallas              Sun.
                          9/16         Fiestas Patrias
                                       10 AM - 6 PM