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Espressi, Inc. Commemorates National Espresso Holiday With the Global Launch of Its Revolutionary Handheld Espresso Maker

 
 

Changing how -- and where -- the world drinks espresso, the mypressi(TM) TWIST(TM) makes its worldwide retail debut on America's annual 'National Espresso Day'

SAN JOSE, Calif., Nov. 23 /PRNewswire/ -- Since its debut at the 21st Annual Specialty Coffee Association of America (SCAA) Conference & Exhibition in April, the mypressi(TM) TWIST(TM) has challenged traditional thinking on how, and where, quality espresso is made. Introducing a new, patent-pending, pneumatic delivery system that is fueled by N2O cartridges, the award-winning TWIST happily exceeded industry expectations, producing exceptional espresso--anytime, anyplace. Today, in celebration of National Espresso Day, Espressi, Inc. is pleased to announce their global distribution partners and worldwide product availability of the $169 (US) mypressi TWIST.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090416/SF99776LOGO)

"Espresso and espresso-based drinks have become a favorite of Americans and coffee lovers everywhere," states Stephen O'Brien, Espressi, Inc. CEO and creator of the mypressi TWIST. "Today we're announcing widespread availability of the TWIST, a product that has already changed the way people think about creating and enjoying their espresso. Global sales have exceeded our wildest expectations and we are thrilled to be partnering with an amazing group of distributors to bring the TWIST to espresso lovers the world over."

The easily portable TWIST requires no external power and is small and light enough to fit easily into a briefcase, backpack or handbag; yet it produces espresso with an exceptional crema and taste. For coffee enthusiasts eagerly anticipating the arrival of the mypressi TWIST, the wait is now over. Espressi, Inc. is currently fulfilling online pre-orders and shipping product to their international partners for retail distribution. New orders for the TWIST are being accepted online at http://shop.mypressi.com and other leading online retailers. In the United States the TWIST is also available at all Intelligentsia cafe locations.

Winner of the SCAA 2009-2010 "Best New Product" Award, "Editor's Pick" from WIRED magazine, and recently honored as Coffee Talk magazine's 2009 "Best in Show," the mypressi TWIST is notably different from other handheld machines on the market. The TWIST uses a revolutionary pneumatic delivery system powered by standardized gas cartridges--commonly used for whipped cream--to produce 135 psi (pounds per square inch), or just more than nine bars of pressure, for each espresso extraction; this is the ideal pressure for perfect espresso, ensuring the shot is at its peak in flavor, aroma and color. Each fully recyclable cartridge makes up to eight single or four double shots of delicious espresso, at a cost of just pennies per shot.

The TWIST works equally well with fresh coffee grounds or ESE coffee pods, and ships with single and double baskets for fresh grounds, a pressurized basket for coarser grinds and an easy-to-change adapter for pods. The TWIST also ships with a tamper, combined drip coaster and tamping mat, convenient travel pouch and four gas cartridges. The TWIST's easy-to-clean design also ensures there are never residual oils to oxidize or spoil subsequent shots, providing a clean, clear taste that never diminishes.

To operate the TWIST, simply insert a cartridge into the pressure chamber, fill the basket with fresh ground coffee or a coffee pod, and fill the upper compartment with hot water. With a simple pull of the trigger the TWIST produces one or two shots of espresso perfection ready to be enjoyed alone, or as the base for any coffee beverage.

Espressi, Inc. has partnered with marquee distribution companies around the world to provide easy access to the stylish and lightweight portable espresso maker. These partners include Toby's Estate (Australia, New Zealand), Catering & Leisure (United Kingdom), Junior Housewares (Taiwan), Kordia Ltd. (South Korea), Brandmeester (Netherlands) and Cafespresso (Greece).

In addition to the TWIST, extra N2O cartridges, milk frothers and other accessories are now also available for purchase online at http://shop.mypressi.com.

About Espressi, Inc.

At Espressi, we love quality coffee. So much so, we created the world's finest perfectly-portable espresso maker. The first in a line of products born from a passion for espresso, the multi award-winning mypressi TWIST(TM) is stylish, lightweight and effortlessly easy to use. Delivering an extraordinary coffee experience--almost instantly--the mypressi TWIST uses a revolutionary pneumatic engine to provide perfect espresso time after time. It is small enough to fit into a briefcase or handbag and requires no external power source. It is the ideal companion for the creation of exceptional espresso or espresso-based drinks. In every way the mypressi TWIST finally delivers on the promise of quality coffee on the go. For more information, visit us online at www.mypressi.com.

SOURCE Espressi, Inc.

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