HONG KONG, July 23 /Xinhua-PRNewswire/ -- Esquel Group is pleased to
announce the launch of anywear -- a brand of functional premium cotton shirts.
The fruit of Esquel's research and development programs, the anywear brand
features products with innovative value-added functions that keep Esquel at
the cutting edge of the apparel industry.
Anywear wrinkle-free shirts are designed to keep you looking crisp and
fresh around the clock. These premium shirts are woven entirely from yarn that
has been strengthened through compact spinning, and are made using special
Esquel technologies that eliminate seam puckering, enhance super-soft handfeel
and increase resistance to wrinkles.
Esquel's anywear wrinkle-free shirts may also include an additional
feature created with nano technology that increases stain resistance. Unlike
conventional coated fabrics, anywear ultra-fine cotton shirts with nano
finishing repel difficult stains such as oil and red wine. Nordstrom, one of
the Group's major customers, has introduced this new anywear product in its
2004 summer clothing line.
Ultra-fine shirts made using Esquel's PerformanceCare -- another in-house
technology under the anywear brand -- are significantly more durable than
ordinary cotton shirts. Other special finishes, such as nano, UV protection,
anti-bacteria or odor-free, can also be added to make the shirts ideal for
sports, leisure activities, travel and every-day wear. Laboratory tests show
that PerformanceCare shirts retain their depth of color and shape even after
dozens of home washings.
PerformanceCare fabric is also extremely versatile; yarn-dyeing, heather
yarns or piece-dyeing methods can be used to create, among others, jerseys,
pique, rib, jacquards or interlock designs. Mercerization can also be added
for extra luster.
Esquel Group was named "the world's biggest shirt maker" by Forbes
magazine, and Chairman Marjorie Yang has been named one of the 50 most
powerful businesswomen in the world by Fortune magazine every year since 2000.
The Group specializes in producing quality cotton shirt products. Its
production begins in Xinjiang province in northwestern China, where the Group
grows its own Extra Long Staple (ELS) Cotton and Organic Cotton, continues
through spinning, weaving, knitting, dyeing and finishing, and on to garment
manufacturing, accessories, packaging and retailing. Esquel's apparel and
textile production is complemented by a strong product development R&D center
and merchandising team.
Esquel manufactures shirts for the world's best known and most highly
respected brands and retailers including Nordstrom, Tommy Hilfiger, Hugo Boss,
Brooks Brothers, Abercrombie & Fitch, Nike, Lands' End, Muji, Marks & Spencer,
For inquires, please contact:
Mr. Leo Jar, Corporate Communications Manager
Harbour Center, 12th floor
25 Harbour Road, Wanchai, Hong Kong
Telephone: (852) 2960 6840
Fax: (852) 2960 2185
SOURCE Esquel Group