Esquel Group Introduces 'anywear' Brand

    HONG KONG, July 23 /Xinhua-PRNewswire/ -- Esquel Group is pleased to
 announce the launch of anywear -- a brand of functional premium cotton shirts.
 The fruit of Esquel's research and development programs, the anywear brand
 features products with innovative value-added functions that keep Esquel at
 the cutting edge of the apparel industry.
     Anywear wrinkle-free shirts are designed to keep you looking crisp and
 fresh around the clock. These premium shirts are woven entirely from yarn that
 has been strengthened through compact spinning, and are made using special
 Esquel technologies that eliminate seam puckering, enhance super-soft handfeel
 and increase resistance to wrinkles.
     Esquel's anywear wrinkle-free shirts may also include an additional
 feature created with nano technology that increases stain resistance. Unlike
 conventional coated fabrics, anywear ultra-fine cotton shirts with nano
 finishing repel difficult stains such as oil and red wine. Nordstrom, one of
 the Group's major customers, has introduced this new anywear product in its
 2004 summer clothing line.
     Ultra-fine shirts made using Esquel's PerformanceCare -- another in-house
 technology under the anywear brand -- are significantly more durable than
 ordinary cotton shirts. Other special finishes, such as nano, UV protection,
 anti-bacteria or odor-free, can also be added to make the shirts ideal for
 sports, leisure activities, travel and every-day wear. Laboratory tests show
 that PerformanceCare shirts retain their depth of color and shape even after
 dozens of home washings.
     PerformanceCare fabric is also extremely versatile; yarn-dyeing, heather
 yarns or piece-dyeing methods can be used to create, among others, jerseys,
 pique, rib, jacquards or interlock designs. Mercerization can also be added
 for extra luster.
 
     About Esquel
     Esquel Group was named "the world's biggest shirt maker" by Forbes
 magazine, and Chairman Marjorie Yang has been named one of the 50 most
 powerful businesswomen in the world by Fortune magazine every year since 2000.
 The Group specializes in producing quality cotton shirt products. Its
 production begins in Xinjiang province in northwestern China, where the Group
 grows its own Extra Long Staple (ELS) Cotton and Organic Cotton, continues
 through spinning, weaving, knitting, dyeing and finishing, and on to garment
 manufacturing, accessories, packaging and retailing. Esquel's apparel and
 textile production is complemented by a strong product development R&D center
 and merchandising team.
     Esquel manufactures shirts for the world's best known and most highly
 respected brands and retailers including Nordstrom, Tommy Hilfiger, Hugo Boss,
 Brooks Brothers, Abercrombie & Fitch, Nike, Lands' End, Muji, Marks & Spencer,
 and Jusco.
 
      For inquires, please contact:
 
      Esquel Group
      Mr. Leo Jar, Corporate Communications Manager
      Harbour Center, 12th floor
      25 Harbour Road, Wanchai, Hong Kong
      Telephone:  (852) 2960 6840
      Fax:  (852) 2960 2185
      E-mail:  Jarl@esquel.com
 
 

SOURCE Esquel Group

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.