Estee Lauder Celebrates Successful Thirteen Year Partnership With Elizabeth Hurley

Hurley to Star in New Print and Television Advertising Campaigns



Apr 11, 2008, 01:00 ET from Estee Lauder

    NEW YORK, April 11 /PRNewswire-FirstCall/ -- The year 2008 marks the
 thirteenth anniversary of Elizabeth Hurley's partnership with Estee Lauder,
 one of the longest running cosmetics contracts to date.
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080411/NYF041-a )
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080411/NYF041-b )
 
     "Elizabeth Hurley and Estee Lauder have a very special relationship,"
 says Evelyn Lauder, Senior Corporate Vice President, The Estee Lauder
 Companies. "Her 13 year tenure with us is a near record in the beauty
 industry and we are very proud of our relationship. Elizabeth's popularity
 with the consumer is at an all time high. She is a marvelous spokeswoman
 not only for the Estee Lauder brand but also for the Breast Cancer
 Awareness Campaign. She is a key member of the Estee Lauder family."
 
     In July, Elizabeth will be featured in new print and television
 advertising for Estee Lauder's top-selling Perfectionist [CP+] Wrinkle
 Lifting Serum. This summer she will also be seen in the print advertising
 campaign for Estee Lauder's new Sensuous fragrance, communicating
 sensuality at any age with her fellow Estee Lauder spokesmodels Gwyneth
 Paltrow, Carolyn Murphy and Hilary Rhoda.
 
     With her timeless beauty, strength of character and sophisticated
 elegance, Elizabeth embodies Estee Lauder's core values and brand heritage.
 Upon signing her in 1995, Mr. Leonard Lauder, Chairman, The Estee Lauder
 Companies said of Elizabeth, "It was a conscious decision to look for
 someone who was not just a face, but a real person who had her own
 persona*." More glamorous with each year that passes, Elizabeth has an
 iconic global appeal that continues to draw crowds in record numbers and
 attract women to Estee Lauder.
 
     Over the years, Elizabeth has appeared in advertising campaigns for
 some of Estee Lauder's most beloved product franchises. In addition to
 launching the best-selling pleasures fragrance in her first year with the
 company, Elizabeth has represented the Beautiful, DayWear, Double Wear,
 Idealist, Advanced Night Repair, Re-Nutriv and most recently Resilience
 Lift Extreme lines.
 
     "As a busy mother and entrepreneur, Elizabeth connects with women all
 over the world. She is a classic beauty who reflects today's modern woman,"
 says Aerin Lauder, Senior Vice President, Creative Director for Estee
 Lauder.
 
     Spokesmodel Elizabeth Hurley adds, "Estee Lauder is like a second
 family to me; I love working with them."
 
     In addition to her affiliation with the Estee Lauder brand, Elizabeth
 is a spokesperson for The Estee Lauder Companies' Breast Cancer Awareness
 Campaign. She has traveled around the world with Mrs. Evelyn Lauder,
 Founder and Chairman of The Breast Cancer Research Foundation, to raise
 awareness and funds for the cause. To date, The Estee Lauder Companies'
 Breast Cancer Awareness Campaign has given away more than 77 million pink
 ribbons, and with its retail partners has raised more than $5 million
 dollars in 2007, and a total of more than $30 million dollars for the
 Breast Cancer Research Foundation.
 
     *The New York Times, May 30, 1995
 
 
 

SOURCE Estee Lauder
    NEW YORK, April 11 /PRNewswire-FirstCall/ -- The year 2008 marks the
 thirteenth anniversary of Elizabeth Hurley's partnership with Estee Lauder,
 one of the longest running cosmetics contracts to date.
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080411/NYF041-a )
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080411/NYF041-b )
 
     "Elizabeth Hurley and Estee Lauder have a very special relationship,"
 says Evelyn Lauder, Senior Corporate Vice President, The Estee Lauder
 Companies. "Her 13 year tenure with us is a near record in the beauty
 industry and we are very proud of our relationship. Elizabeth's popularity
 with the consumer is at an all time high. She is a marvelous spokeswoman
 not only for the Estee Lauder brand but also for the Breast Cancer
 Awareness Campaign. She is a key member of the Estee Lauder family."
 
     In July, Elizabeth will be featured in new print and television
 advertising for Estee Lauder's top-selling Perfectionist [CP+] Wrinkle
 Lifting Serum. This summer she will also be seen in the print advertising
 campaign for Estee Lauder's new Sensuous fragrance, communicating
 sensuality at any age with her fellow Estee Lauder spokesmodels Gwyneth
 Paltrow, Carolyn Murphy and Hilary Rhoda.
 
     With her timeless beauty, strength of character and sophisticated
 elegance, Elizabeth embodies Estee Lauder's core values and brand heritage.
 Upon signing her in 1995, Mr. Leonard Lauder, Chairman, The Estee Lauder
 Companies said of Elizabeth, "It was a conscious decision to look for
 someone who was not just a face, but a real person who had her own
 persona*." More glamorous with each year that passes, Elizabeth has an
 iconic global appeal that continues to draw crowds in record numbers and
 attract women to Estee Lauder.
 
     Over the years, Elizabeth has appeared in advertising campaigns for
 some of Estee Lauder's most beloved product franchises. In addition to
 launching the best-selling pleasures fragrance in her first year with the
 company, Elizabeth has represented the Beautiful, DayWear, Double Wear,
 Idealist, Advanced Night Repair, Re-Nutriv and most recently Resilience
 Lift Extreme lines.
 
     "As a busy mother and entrepreneur, Elizabeth connects with women all
 over the world. She is a classic beauty who reflects today's modern woman,"
 says Aerin Lauder, Senior Vice President, Creative Director for Estee
 Lauder.
 
     Spokesmodel Elizabeth Hurley adds, "Estee Lauder is like a second
 family to me; I love working with them."
 
     In addition to her affiliation with the Estee Lauder brand, Elizabeth
 is a spokesperson for The Estee Lauder Companies' Breast Cancer Awareness
 Campaign. She has traveled around the world with Mrs. Evelyn Lauder,
 Founder and Chairman of The Breast Cancer Research Foundation, to raise
 awareness and funds for the cause. To date, The Estee Lauder Companies'
 Breast Cancer Awareness Campaign has given away more than 77 million pink
 ribbons, and with its retail partners has raised more than $5 million
 dollars in 2007, and a total of more than $30 million dollars for the
 Breast Cancer Research Foundation.
 
     *The New York Times, May 30, 1995
 
 
 SOURCE Estee Lauder